Description

The Advertising Product team sits within the Digital News and Streaming group and has ownership of all ad product decisions; sitting across formats, audience segmentation, demand partnerships and the technology needed to deliver ads effectively and efficiently. The team works closely with our UX, design, content and commercial teams as well as technical delivery units to ensure we have best in class, premium ad products delivering for our customers across the Globe.
We are looking for an experienced Senior Product Manager to join the team to help shape and deliver our new, premium advertising experience.
Workflow design and requirement gathering for direct and programmatic order to cash sales.
Maintain roster of order management products, delivery systems, audience and delivery strategy tools. Anticipate workflow implications, evangelise best practice, train users, and monitor adoption & compliance
Own the order management product roadmap for the team and working with key stakeholders across sales, finance and compliance teams.  Adapt it accordingly based on business objectives.
Agreeing test program of systems and ad formats in order to facilitate the roll out of new solutions and triage issues.  Liaise with system and workflow owners to ensure road map alignment.
Primary liaison with vendors, development teams and advertising technology peers for articulating cases, scenarios and issues affecting operational delivery.
Using business analytics and user behaviours, generate insight and ultimately ideas that will drive continuous ad product improvements.
Help suggest and assess opportunities from the market and formulate proposals for new features, lead team discussion and promote items for inclusion based on agreed priorities.
Capture requirements from around the business on a regular basis, with the aim of capturing both immediate and strategic opportunities.
Work with relevant business leads and their teams around the world to effectively and continually establish, communicate and evangelise new ad products and features.
As a product moves from discovery to definition and then release, work with ad technology, ad operations and marketing teams to create an appropriate launch strategy.
Scope and deliver self-serve sales tool program of work for regional sales hubs, aligning with delivery system road maps.

WHAT DOES IT TAKE?
Key Criteria
Ability to apply advertising industry knowledge, market awareness, audience research and analytics insights to ad product strategy and planning.
Proven experience of launching linear and/or digital advertising products, either in a publisher or ad technology business.
Experience of Ad Sales CRM’s and cross platform advertising campaign management/stewardships systems. e.g. Salesforce
Ability to coordinate among multiple business, geographically dispersed stakeholders through an ongoing dialog to ensure product is aligned with business needs and activities
Agile and adaptable, with Excellent Communication skills to deliver Order Management business narratives
Experience of working on direct-to-consumer, digital media or news products an advantage.
Desirable
Experience of working on direct-to-consumer, digital media addressable advertising products.
Understanding of Advertising Campaign Management ecosystem and tech, e.g. Operative, Google Ad Manager, Mydas, SAP
Project or Program Management experience, able to work cross-functionally and internationally, with some travel needed.
Understanding of self-serve sales tools
Process mapping and workflow design experience.

LIFE AT BBC STUDIOS
here.We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours

here.The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found

here.BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS
We offer a competitive salary package
Flexible 35-hour working week for work-life balance
26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
A defined pension scheme and discounted dental, health care, gym and much more
Excellent career progression – access to courses, webinars, workshops and the opportunity to work in different areas of the organisation