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Publicity Manager - ITV Studios DaytimeITV
20 days ago
  • LevelMid Level
  • ProfessionsPublicist, Copywriter, Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Closing Date: 22-Oct-2024

Your work matters to millions.
We have a fantastic opportunity for a Publicity Manager to join the ITV Studios Daytime, programme publicity team.

Our publicity team handle all external PR– both proactive and reactive – right across ITV and promote programmes across our family of channels. We have an exciting opportunity for a Publicity Manager to join the Daytime publicity team who conceive and execute targeted and creative publicity plans and campaigns to raise the profile of ITV’s daytime content.
This is a unique role and you will be responsible for generating and managing ongoing publicity for Good Morning Britain and Lorraine.
Good Morning Britain and Lorraine are on air five days a week, including bank holidays. You will be required to work some flexible hours including early mornings and weekends.
Role Responsibilities
  • Manage strategies and campaigns to cover all press, broadcast and digital media, to reach target audiences and beyond
  • Focus on both traditional media and the digital space, influencer marketing and social media outlets to increase reach and look for new opportunities to reach lighter viewers via these outlets
  • Work collaboratively with other areas of ITV Studios Daytime, the wider marketing team, social teams and picture publicity  as well as  production and commissioning to devise fully cohesive and innovative publicity campaigns
  • Manage on screen talent in relation to promotion around their programmes
  • Manage crises and reputation management of ITV Daytime and its programmes
  • Identify potential press issues and work with the team to devise appropriate action
  • Write press information and press releases to tight deadlines
  • Work collaboratively and as part of a wider team to share skills and best practise
  • Maintain excellent working relationships with journalists across full range of media, including digital and social influencers
  • Field and answer press inquiries
  • Provide written press updates and evaluations for priority campaigns
Skills you’ll need (minimum criteria)
  • Extensive experience working as a publicity manager either in house or for an agency
  • Excellent news sense and a keen interest in news and current affairs
  • First class copy writing skills
  • Excellent relevant contacts across a range of media including digital media, social, social media influencers, print, radio and television.
  • Experience of publicising projects on social media and within the digital sphere and interest in innovations within that area.
  • Solid experience in crisis / reputation management
  • Proven experience of working with high profile onscreen talent
  • Demonstrable creative and strategic thinking and a passion for exploring new ways of working
  • Ability to identify good news stories and crisis situations
  • Excellent personal and communication skills
  • The ability to remain highly focused and flexible whilst working under pressure with the ability to manage multiple projects simultaneously
  • Highly articulate and informed
  • Excellent understanding of the media industry and in innovations in publicity
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at daytimetalent@itv.com
Find out more about applying with a disability.
* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including
  • Flexible working with a range of options
  • Generous holiday allowance, plus you can buy more
  • Annual bonus opportunity
  • Competitive pension contribution
  • Save as you earn - with an opportunity to buy ITV shares
  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

Skills Required

  • Publicity
  • Strategic Thinking
  • Copywriting

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