Description

Agency :
Havas Media
Job Description Summary :

We are looking for a Senior AV Account Executive to join our talented, forward thinking AV team at Havas Media Group.
The AV team is responsible for planning, booking, buying and monitoring video advertising on TV, VOD, cinema, audio (including Spotify and podcasts) and CTV (including Netflix) on behalf of our clients
Job Description :
AV Senior Account Executive

Reporting To: AV Account Manager
Office Location: HKX Building, 3 Pancras Square, Kings Cross
The Role:
We are looking for a Senior AV Account Executive to join our talented, forward thinking AV team at Havas Media Group. The AV department is made up of 7 teams, with each team responsible for the planning and buying of AV advertising campaigns in TV, BVOD, CTV, Cinema and Audio across a portfolio of clients. Client responsibilities on this team includes Domino’s which is one of the biggest AV spenders in the business , D&G, Hermes and Westfield.

This is an exciting time to work in AV advertising as new digital opportunities continue to open up and shift the landscape of AV; we are looking for enthusiastic and motivated individuals to join our team.

WORKING AT HAVAS MEDIA
Havas Media has been recognised in Campaign’s ‘Best Places To Work’ for the last 3 years running. It is a truly inclusive and supportive environment, full of passion, innovation and grit, driven by a genuine desire from leadership to create a meaningful experience for our people.
Some of the benefits to all employees include:
4 mental health days per year (in addition to holiday allowance)
Flexible WFH / work from office (typically 2 -3 days per week from home)
Transparent pay structure
Havas Equalise – our wellbeing programme
Up to 4 weeks ‘Work From Anywhere’ option per year
Side hustle support programme
MORE ABOUT HAVAS MEDIA GROUP
Havas Media Group is part of the sixth largest advertising network in the world, Havas Group, which is owned by French mass media holding company, Vivendi. We are headquartered out of St Pancras, London, and along with offices in Leeds, Manchester and Edinburgh, we operate globally. Our CEO is Patrick (‘Paddy’) Affleck.
Our overarching mission is to make a meaningful difference to the brands, businesses, and lives of the people we work with. Our solution is simple: we identify and create meaningful media experiences to deliver meaningful growth for our clients. In the last two years, we’ve undergone a transformation that’s seen us bind together nine agencies into three core agency brands and propositions:
Havas Media - through which we deliver meaningful outcomes through meaningful media
Havas Market - through which we help clients build meaningful retail experiences
Havas Entertainment - through which we help clients create meaningful moments in culture
In 2022, we’ve strengthened group-wide capabilities and expertise to match clients’ needs to unlock emerging growth opportunities in the ‘new economy’. Our acquisitions of leading agencies Search Laboratory, additive+ and Expert Edge are helping turbocharge our capabilities in search, DCO and ecommerce – with more to come. We also launched a dedicated B2B division, Havas Business, to help clients seize on the huge opportunity of B2B marketing for clients.
Altogether we work with clients such as Domino’s, JDE, Hyundai, Kia, British Red Cross, BBC, Dreams, Matalan, Remy Cointreau, Studio Canal, Universal Media Group, UKTV, Maersk, De Beers and more. We have recently won Beer and Pub Association IPA Effectiveness Silver, BBC Outdoor Media awards Brand Building (Gold), Domino’s Outdoor Media awards Cross Format (Gold), Maersk Grand Prix for Effectiveness with WARC and Kia, Best Use of Search in the UK Search awards, and the Thinkbox Advanced TV Planning award to name just a few.
But we’re more than just great work. Havas Media Group is a place where you can make things happen by pursuing your professional and personal dreams. As such, we’ve also launched the‘Meaningfully Daring Side Hustle’ programme, while Havas Boost announced its first investment into STEM educational toys business, Ambessa Play. We are also soon to be B Corp certified. This is why we’re on Campaign’s ‘Best Place to Work’ list each year andour Talent team has been awarded the IPA Gold CPD Accreditation.
Key responsibilities of the role include:
CLIENT
We’re looking for someone to demonstrate passion, pride and professionalism to delight our clients.
Develop trusted client and client team and media owner relationships across your portfolio.
Ensure accurate delivery of campaign(s) to ensure delivery of required pricing and quality on a client by client basis and support AV Manager (AM) in reporting and managing any necessary changes to planned delivery with AV Account Director (AD), client teams and client.
Take time to interrogate and understand the ‘whys’ of any campaign delivery variance, e.g. marketplace inflation, updating costs, programme conversions etc.
Communicate airtime delivery with AD at status meeting with a clear explanation of delivery position, the ‘whys’ and an action plan to resolve.  Take responsibility to flag issues in good time and show evidence of your endeavour to fix in the first instance.
Ensure absolute visibility and control over campaigns bought by you and, where necessary, support AV Account Executive to do the same.
Continually upskill across the AV portfolio by working with internal specialists and engaging with Media Owners in order to expertly plan, book and track campaigns for your clients.
Present to clients with passion and competence across the entire AV offering (TV, Video, Cinema, Sponsorship, audio); lean on AM / AD to support and fresh eyes so that we ensure highest level of quality control and expertise in all our client communication.
Strive for innovation, media firsts, case studies and work to be proud of across the breadth of the AV solution; lead by example and ask for senior line manager support and guidance to drive the right solutions over the line.
BUSINESS
Ensure that you are clear on the pricing and quality requirements of your clients.
Ensure media bookings, time-sheets, approval trackers, reconciliations and any other core deliverables are completed accurately and within agreed time frame.
Support on Audit response across your client portfolio with the guidance of your AD.  Understand delivery expectations for your audited base in line with PRF agreement / client requirements and all the key deliverables.
Ensure that you communicate any workload pressures / unreasonable deadlines so that they can be managed.
With support and guidance from AM / AD develop your media planning skills across all AV and Audio channel, ensuring you can communicate clear rationale for all decisions made.
Take ownership for any media owner co-ordination role, manage all key process and deadlines and accurately feed value positions and tracking into weekly meetings buyers meeting.
Act as a champion for your co-ordination role; be the vanguard for communication to rest of the AV team to ensure we know about all opportunities in the market and continually strive to act as a future-facing team.
TEAM
Understand and demonstrate our key HMG behaviours; Entrepreneurial, Collaborative, Accountable, Committed, Innovative, Generous.
Understand company objectives and direction of travel.
Be a role model for all Account Executives in the AV team, be open and approachable and offer support and guidance where appropriate.
Support Account Executive in your team and guide them in AV best practice, e.g. how to construct a turnaround, how to select PYOs, how to reconcile a campaign, how to compose spot times.
Demonstrate a team approach to working both vertically with client teams and horizontally across the specialist business units to deliver the most meaningful solution for the client.
Collaborate with client teams and HMG specialists to drive innovation and value.
Show that you care and take pride in what you do; vocalise and communicate examples of great work within your portfolio (Buyers meeting, AD meeting, FO comms, Jostle, Case Studies, Award entries) and be an active participant in team initiatives.
Be an ambassador for Havas Media Group at all times, e.g. industry events, hospitality, training etc.
Who we’re looking for:
Someone with at least one years media agency experience in TV & VOD. Audio experience would be an advantage
Proven ability in buying TV campaigns and all standard planning and reporting systems for TV & VOD (e.g. DDS, DEN, TechEdge, K2, Doubleclick)
Experience planning AV media, ideally TV planning, but if not, a hunger to learn and develop in this area
Operationally strong, organised, driven and an excellent communicator who can work well under pressure
Great interpersonal skills with experience of client handling, fostering media owner relationships, buying negotiation, face to face briefings, presenting etc.
Entrepreneurial and collaborative person who works well as part of a team; this person will always strive to deliver on behalf of the client, the business and the overall AV team
Someone that brings their own ideas and enthusiasm to the role
A passion to deliver best in class work for our clients, build strong relationships with the team wider agency and media owners by being enthusiastic, curious and collaborative is essential.
#LI-TA1
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.