Description

Our Team:
The Content Commerce team is leading Bauer’s investment in the monetisation of its web content via the exciting and increasingly important affiliate revenue channel. The team is responsible for the creation of new content and optimisation of existing content across a range of Bauer’s most important sites, including;  Heatworld, Closer, Grazia, Yours Mother & Baby, Parkers, MCN, and What’s the Best.
We are constantly exploring content and commercial strategies to maximise engagement and revenues, which makes it an exciting time to join the team. The editorial team’s content strategy is service journalism; we are continually sourcing, researching and reviewing products that our audiences are interested in buying, providing them with first-rate recommendations, reviews and advice to help them make an informed purchase. We look to support savvy shoppers with the best of everything; from trending beauty products and gym leggings, to outfit ideas and holiday deals.
The Focus of the Role:
The Senior Commercial Content Writer is responsible for ensuring that Bauer’s portfolio of lifestyle sites generates the maximum possible affiliate revenue from its partners, through engaging content that helps and informs the needs of our audience.
Reporting into the Deputy Commercial Content Editor and working closely with the SEO team and insights teams, you will work across several of Bauer’s lifestyle brands including Heatworld, Closer, and Grazia.
You will be required to source, create and optimise engaging evergreen and trending content, aimed at driving traffic to our websites, and maximising affiliate revenue via our partners. Content optimisation will include headline choice, featured image selection, content selection, content layout, product choice, product availability/replacement, product prioritisation, and actioning analytical and audience development insights.
Part of your role will also involve creating newsletters that showcase our content, working with the appropriate teams and editors to devise strategies to maximise their performance. You will also be required to assist with key administrative tasks as required to support the day-to-day running of the team.
Key Responsibilities:
Assist the Deputy Editor and Commercial Content Editor with projects, strategy implementation and day-to-day running of the lifestyle team
Create and optimise content designed to deliver affiliate revenue, rank in search and perform on social media
Assist with the strategy and creation of newsletters
Help grow revenue and affiliate activity across Bauer’s portfolio of sites
Research and source new affiliate opportunities on Bauer brands and beyond
Working to agreed key performance targets including article upload and update goals
Stay up to date with the latest affiliate marketing trends
Collaborate with colleagues and wider editorial to create additional affiliate marketing content
Support meeting the ROI and sales targets through affiliate channels and partnerships
Develop working relationships with relevant editorial contacts to ensure clear communication
Building high-quality working relationships with external partners
What You'll Bring:
Very strong written and verbal communication skills – including content creation and optimisation at a senior level
A passion for content creation and the wider digital industry
A thorough understanding of SEO, social media and news platforms
Experience in using image editing software (e.g. Canva)
Excellent people skills
Thorough experience in working with a content management system (CMS)
A strong working knowledge of Microsoft Word and Excel
A working knowledge of affiliate marketing and online partnerships/trends
Experience in driving affiliate revenue in an agency/retailer or publisher environment
Desirable - A working knowledge of major analytics programs e.g. Google Analytics
Closing Date: Wednesday 17th April
Package Description
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
25 days holiday + bank holidays + 2 volunteer days 
Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development 
Opportunity to buy additional holiday
Enhanced Maternity and Paternity pay 
Company pension 
Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
Discounted subscriptions on Bauer publications (50%)
Thrive initiatives – Wellbeing at Bauer
Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives  
Discounted high street vouchers
About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences.  We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking.  Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.
Belonging at Bauer Mission statement
People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.
What we will offer you
Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.
Our mental health at work
We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.
Learning and Development
As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.
Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.
Bauer Core Values
Passion
We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.
Excellence
Our desire for excellence fuels our ambition for personal and business growth.
Trust
We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.
Entrepreneurship
Entrepreneurship is our pursuit of opportunity – we are agile, focused and resourceful.
If you have any feedback regarding our UK recruitment process please email careershub@bauermedia.co.uk we would love to hear from you.