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Senior Creative Marketing ManagerLADbible Group
17 days ago
  • LevelSenior
  • ProfessionsMarketing Manager, Marketer, Digital Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.
✨ Are you ready to shape the future of youth culture? LADbible Group is seeking a passionate and Senior Creative Marketing Manager to join our dynamic team. This is your chance to lead impactful campaigns, craft innovative content, and drive the relevance of some of the most influential brands in youth media. 🎨
What You’ll Be Doing
  • Strategic Marketing: 🔄 Collaborate with the wider marketing team to develop consumer-facing strategies for LADbible Group’s portfolio of brands.
  • Cultural Innovation: 🌟 Identify key cultural moments and trends where our brands can make a difference through compelling content and creative activations.
  • Campaign Execution: 🎥 Launch socially-driven campaigns, video content, and experiential activations that amplify our reach and embody our personality.
  • Relationship Building: 🔗 Foster strong connections with brands, charities, talent, and internal departments to unlock new opportunities.
  • Team Leadership: 👥 Lead and develop a Marketing Executive, creating an environment where they can thrive and produce best-in-class work.
  • Content Management: 🔁 Oversee projects from strategy and content development to social activation, working closely with social video production teams.
  • Reactive Activations: ⚡ Jump into relevant conversations with agile, socially-led initiatives such as content or creative tools like AR filters.
  • B2B Marketing: 💬 Partner with the team to shape our external comms strategy and B2B brand marketing narrative.
  • Efficient Operations: 💰 Negotiate contracts with third-party suppliers and manage partnerships with efficiency and precision.
  • Ambassador Programs: 🌐 Build and manage an ambassador program featuring creators, presenters, and thought-leaders to represent our brands.
  • Brand Advocacy: 🌍 Champion LADbible Group’s brands internally, ensuring everyone is equipped with a strong understanding of our portfolio.
What We’re Looking For
  • Experience: 📅 At least 5 years in a creative, content, or marketing role within an agency or consumer-facing brand.
  • Youth Expertise: 🎉 Proven success in targeting the 18-30 audience through impactful campaigns and initiatives.
  • Visionary Thinking: 🥳 A passion for brand development, creative ideation, and driving cultural relevance.
  • Project Leadership: 📘 Strong project management skills, with the ability to own campaigns from concept to execution.
  • Social Savvy: 🕺 Deep understanding of social media platforms, trends, and activation best practices.
  • Creative Instincts: 🎨 A sharp eye for impactful art direction and radical approaches to content.
  • Video Production Confidence: 📹 Comfortable leading video production and creating mobile-first content with tools like Premiere.
  • Trend Spotting: 🔎 Ability to identify emerging cultural trends and niches, with strong knowledge in entertainment, gaming, music, and sport.
  • Influencer Collaboration: 👤 Experience creating successful partnerships with influencers, presenters, and creators.
  • Data-Driven Decisions: 🔢 Skilled at using insights to inform strategy and creative execution.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities, to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.

Skills Required

  • Project Management
  • Campaigns
  • Marketing

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