Description

Purpose & Overall Relevance for the Organization:
Drive the digital development of your key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share
Act as the digital expert of your respective account, reflecting our approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps
Role & Responsibilities:
Responsible for driving digital sell-through across all your account’s country URLs with a specific focus on digital trading optimisation with focus on Availability, Traffic, Conversion etc
Working with the Commercial, Digital Partner Commerce (DPC)  teams and the Account, develop and negotiate a Digital Joint Business Plan (JBP) aligned with wider account strategy.
Analyze and monitor consumer demand, category trends and competitor assortment on your account’s platform and identify gaps in current assortment content & availability
Working with Commercial and Marketing teams, act as lead for Performance Marketing strategy creation, execution and investment analysis. Including Sponsored Ads optimisation.
Lead role in structure, negotiation and implementation of digital trade investment for your account.
Principal Partner Program/WHS business intermediatory on joint initiatives both internally and externally.
Support development of optimal cross category online assortment in close collaboration with the Commercial team, Partner Program team and your Account Team
Continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.
Collaborate with brand teams to drive relevant digital marketing content – both for online & social and focus on optimizing investment.
Enhance the visibility of the adidas brand across your account, tailoring to maximize impact based on the respective specific consumer journey
In partnership with account Analytics team, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
Regularly inputting feedback specific to your account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencies
Skills
Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
Sportswear industry experience is a plus and Retail experience is preferred.
Knowledge of local (UK/EU) E-Commerce landscape
Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis. Competency in BI is preferred.
Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely, internally and externally.
Ability to convince and motivate people on different seniority levels and communicate change
Experience working in cross-functional environments with a diverse stakeholder set
Results oriented mentality
Excellent organization and time management skills