The role of the Senior National Account Manager in Fragrance & Beauty (F&B) is to work with our retail partners in driving omnichannel excellence for our brand. The role will collaborate with our Retail partners to adhere to the highest of brand values, driving business performance and executing activities in line with the overall business strategy.
In collaboration with our Retail partners, the role will create a strategic business plan for each retailer group. Evaluating commercial viability of business opportunities and key moments in our overarching Brand strategy.
Reporting to the Head of National Accounts and managing a team of two, this position is integral to the Fragrance & Beauty business and requires a high level of attention to detail, collaboration and coordination. Precise and clear communication is key to success in this role with many stakeholders in different areas of the business.
Partnering with all F&B Stakeholders, the role will embody Chanel’s omnichannel strategy, with a key responsibility to protect and drive Brand Equity.
Business Performance Management
Build a retailer business plan, to contribute to our overall retailer strategies to encapsulate our divisional ambitions for market growth. Plans to be presented both internally and externally.
Build a sales projection with each retailer to understand growth potential and ambition. Collaborate with Head of National Accounts, Commercial Director and Finance to identify R&O in our sales plan.
From retailer insights and sales plan, work with the wider National accounts team to help estimate retailer stock intake, owning the NET sales forecast for defined retailers.
Analyse retail performance, understanding key drainers and drivers in the business. Drive strategies to maximise potential opportunities identified and limit drainers in performance.
Evaluate business animations and activities, presenting value drivers and return on investment KPI’s for each proposal.
Explore further opportunities to build awareness of Chanel in store and online, whilst maintaining brand integrity.
Collaborative Success
Work with Head of National Accounts, Marketing, Supply Chain and Warehouse teams to help plan NPD qty’s and projected sell through.
Work closely with Marketing, Store Architecture and VM teams to create and deliver an annual plan for each retailer.
Plan activation of key launches and brand events in defined retailers and review implementation to ensure long term success.
Partner with digital and online team to ensure plans are suitably omnichannel to ensure seamless consumer journey.
Partner with Field Sales and Activation team to ensure effective communication of trade plan and goals.
Support Head of National Accounts / Commercial Director with ad hoc projects
Support the development and performance of National Account Manager and National Accounts Co-ordinator to lead relationships with defined accounts whilst giving autonomy and accountability.
Data Insights (in collaboration with Retail Partners)
Create data partnership (performance metrics, analytics, insights) with retailers to review impact of our activity, but also drive overall Omni-Channel strategy.
Partner with retailers to help analyse data and trends producing data insights to drive informed business decisions and performance improvements.
Understand with our retailer partners our client journeys to help offer the best client experience for our customers, building a seamless luxury Omni-Channel journey.
Analyse competitor activities, animations, and trends to help feedback to the internal teams on our relevancy and impact.
Preferably worked in F&B or the luxury industry, where excellent customer experience was paramount.
Experience of building omnichannel trade marketing plans that dovetail with retailer strategy
A digital mindset, aware of the latest market leading practises in online retail experience.
A strategic thinker coupled with digital knowledge to drive luxury digital experiences.
Impeccable communication in a clear, precise and authoritative manner. A manager with great people skills to help influence decision making process.
A digital and client centric mindset.
Highly organised, analytical, with excellent attention to detail.
Excellent effective communication (Influencing/ Negotiating skills).
Comfortable with data and analytics to feed business opportunities and business strategies.
Ability to summarise large amounts of information and provide relevant insights to stakeholders.
Teamwork (Team Relationship/ Teamwork & Cooperation/ Team Development).
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.