Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
About The Role:
We’re looking for an outstanding Senior PR Manager to manage and grow the HelloFresh UK PR function. Responsible for creating and sustaining earned conversation around HelloFresh, this role will partner with our local and global marketing teams to bring to life our brand strategy across Public Relations and communication channels. This role will ensure we are ambitiously and creatively communicating our purpose, points of difference and reasons to believe across the UK media landscape.
What You Will Be Doing:
Own and drive UK consumer PR function generating a consistent drum beat of interesting and engaging stories that align to seasonal and cultural calendars.
Drive talkability, awareness and relevance around HelloFresh in mainstream press, social media and beyond.
Manage our PR agency to develop strategic communication plans, ensuring they are executed brilliantly, in-line with budget and delivering against campaign KPIs.
Partner with global consumer PR teams to co-create and drive strategic initiatives in the UK (we are a lead-market)
Generate and sustain earned and social media conversation around HelloFresh through press office, hitting qualitative and quantitative coverage targets
Work with UK brand teams including product marketing, growth and brand campaign teams to amplify key comms campaigns
Develop post campaign reports and clearly communicate Public Relations impact on core KPIs alongside key learnings to local marketing team and global PR function.
Be in charge of Sustainability for HelloFresh UK - finding new and innovative ways to communicate the positive difference HelloFresh makes on food waste.
Partner with key business spokespeople such as chefs and senior leaders to prepare and guide on any media facing interviews or similar opportunities.
Support global corporate comms and head of brand on sensitive and strategic corporate comms risks and initiatives
Who You Are:
Strong experience in a PR role, agency or client side in a fast moving Public Relations environment preferably in FMCG, food or technology.
You have a strong vision, are passionate about food and revel in the opportunity to make your mark in HelloFresh’s future.
Excellent agency management skills; you know how to get the best from an agency and see them as an extension of your team.
A people-person and natural team player with excellent communications and creative skills.
Wonderful stakeholder management skills, you’re able to manage and communicate with people of all levels and backgrounds.
Super organised and detailed-orientated with the skills to manage multiple projects at one time.
Creative and agile, if you spot an opportunity you like to move fast.
Ideally you know the UK media landscape inside out and have experience in food, technology, e-commerce.
Comfortable working to clear KPIs and strong presentation skills
What you will get in return:
70% off HelloFresh or Green Chef boxes
Company pension scheme
Gym membership
Bupa private medical insurance (including dental & family cover options)
Electric vehicle scheme
Mental health first aiders and an employee assistance programme
Dog friendly office! (London site only)
If in the office, enjoy a free breakfast every day
Eye care scheme
Cycle to work scheme
Group Life Assurance
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London
Hybrid Working Policy
We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.
Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.
You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager.
If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.

Skills Required

Public Relations
Stakeholder Management
Agency Management

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