In a nutshell

Day to day

• Develop a deep understanding of the business and the role of communication channels and social media platforms in supporting and amplifying the strategy
• Define the Leadership Team’s social media platform strategy and exploit new features to maximum effect, leveraging functionality to maximise audience engagement
• Lead on analytics and reporting, analysing channel performance to provide insights and evolve strategies.
• Define the critical success criteria for the CEO and leadership team social media strategy and develop a content calendar to underpin it, prioritising LinkedIn and Instagram.
• Establish the CEO as one of the most influential CEOs on LinkedIn and identify critical metrics to measure success on both LinkedIn and Instagram.
• Work in partnership with the Communications team to understand the core mission for each LT member and how social media can best amplify it, to reach existing and prospective employees and external groups. Along with CEO, this includes Chief Customer & Operating Officer, Chief Commercial Officer, Chief Financial Officer, Chief Experience Officer and Chief People Officer, as well as supporting SVP and VP community and Exec Assistants to implement.
• Find opportunities to maximise and amplify the profile of Ed Bastian and Richard Branson/Virgin Group, to build a more compelling narrative to underpin the "Best in Partnering" narrative.
• Work with Communications, Consumer Social, Effectiveness & Brand teams in the ideation process for content, finding synergies where appropriate between the Virgin Atlantic brand social channels and the Leadership Team’s.
• Co-create and own the company quarterly/monthly/weekly content calendar for corporate social, securing CEO signoff and cascading to LT teams.
• Personally draft top quality copy and lead audio-visual asset creation to support the wider function during peaks in workload, including photography, videography, and social first content creation.
• Manage community engagement, interacting with followers, responding to comments and building a strong sense of community and loyalty across corporate channels and those of our partners.
• Extract "beyond contract value" from the our partner relationships, securing early trials for new features across LinkedIn, Meta, Microsoft and other platforms to ensure we are constantly innovating in our channels approach.
• Work closely with VP Comms and Head of Corporate Comms to build out a Thought Leadership programme, spanning social media, public and speaker engagements and media, to deliver the company's core narrative in an impactful way.

About you

• Proven track record growing social media presence for a leading brand/and or CEO/company founder/talent.
• Outstanding written and verbal communication skills; highly nuanced communicator and able to easily influence.
• Digitally native with a social-first approach. Self shooting & editing skills would be a big bonus.
• Degree or equivalent experience in relevant area of study: English, journalism, marketing, communications, copywriting.
• Experience working in the C-suite and influencing stakeholders at the most senior levels of the company
• Experience defining channel strategies to support communications and deliver outstanding impactful outcomes.
• Exceptional creative flair and an intrinsic understanding of how to create quality content for storytelling. Experienced with relevant software for content creation (photo and video editing) and content management.
• Proficiency in social media planning, execution and reporting/analytics platforms and tools.

• Your CV to be presented with an example of a previous copy on behalf of a Leader.

• An 'in life' case study - with a written assessment
• Face-to-face interviews with VA SH's including our CEO - Shai

Our recipe for leadership

Be yourself