You will play a key role in the management of Cross Line of Business performance (biddable) campaigns. Working within the Disney EMEA digital marketing team, you look after the design, implementation and reporting of in-house performance campaigns across Facebook, Instagram, Tiktok, Snapchat, Pinterest & YouTube. You will also communicate with our AdTech & Analytics teams and will work with external media agencies when required.
This role offers great potential for growth, exposure to a wide range of business and is a fantastic opportunity for someone looking to move into a fast paced, exciting client side role with one of the biggest brands in the world.
This role will require you to be onsite 4 days a week and 1 day remote.
This is a varied role which will bring you into contact with multiple areas of the business including Disney+, Walt Disney Studios, Parks & Resorts, The Disney Store, Disney Consumer Products, Disney Theatrical Group & National Geographic. Your day to day activity will change according to priorities but key responsibilities are as follows:
Help assist key UK & EMEA business partners and LOBs in understanding digital objectives and translate into performance plans
Work closely with different business partners across the business to ensure campaigns are aligned with content and objectives
Attendance at key meetings providing insight and knowledge on biddable paid media
Review and critique incoming creative & content to ensure it’s aligned with objective and fit for purpose
Campaign activation – schedule, test and launch campaigns in a timely manner with varied budgets ranging from £5k or less to upwards of £250k.
Track campaigns and optimise as appropriate
Assist in reporting, tracking and measuring all activity in line with performance based KPIs and benchmarks
Business partner management - provide regular audits, analysis and optimisations to improve campaign performance
Manage an ongoing ‘test and learn’ optimisation programme to maximise performance
Develop close relationships with media partners and external agencies
Assist multiple LOBs with activation and optimisation of campaigns across other social & video channels
Stay up to date with industry trends, competitor activity and latest innovations and demonstrate how these can be incorporated into the wider Disney paid social strategy
Explore opportunities on new and emerging social channels
Required Qualifications & Skills
Paid/biddable channels and management platforms
Agency or in-house experience working on paid social campaigns
Experience working on entertainment and/or retail brands
Creative problem solver with an understanding of digital marketing
Strong at communicating with non-digital savvy business partners ensuring knowledge and findings are effectively passed on
Excellent creative and copywriting skills
Good time management skills with the ability to plan, organise and prioritise tasks to meet deadlines
Highly numerate with a strong attention to detail and ability to analyse large sets of complex data
25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.