The difference between reaching and engaging audiences lies in whether you can truly entertain them. That’s my belief, and it’s one that I’ve proved time and time again throughout my career. I’m an experienced social media strategist with a diverse skill set and an ability to grip the attention of large audiences through insightful content. I’ve spent nearly a decade managing social channels to market brands of all shapes and sizes, including youth organisations, entrepreneurs, touring musicians and even global corporate powerhouses. As a result of that journey I know what content sells, and how to deliver it. I approach life with an entrepreneurial mindset, because I know that this digital world rewards go-getters. Armed with an ability to harness the latest trends, I’ve co-founded an initiative championing BAME talent in the creative industries, consulted for a celebrity influencer, grown the online fanbases of a number of performing artists, and executed people-focused social strategies for one of the world’s largest FMCG corporations. Currently the Social Media Tech Champion for the South East of England for The Arts Council. As a real people-person I’m always looking to connect with like-minded individuals. If you think you could be one of them, let’s talk. Specialties Social Media Strategy, Digital & Content Marketing, Paid Advertising, Analytics & Reporting, Content Creation, Brand Building, Campaign Management & Optimization, Stakeholder Influencing, Relationship Management & Networking.Locked Pro Plan feature
Supporting the development of individual skills and the digital maturity of organisations across the arts and cultural sector in England. The network provides practical on the ground help and training in 9 different digital specialism's, my specialism is Social Media.
As one of three Co-Founders I help to steer the direction of the organisation and build the WeAreStripes brand, maintaining its position as a committed supporter of Black, Asian and Minority Ethnic talent across the creative industries. This includes engaging with and growing our community both online and offline, connecting individuals with mentors, managing events and building brand partnerships with the likes of AOL, Huffington Post and AnalogFolk. Notable achievements. Named as one of the 50 male advocates for equality in marketing and media for 2018 at the Diversity in Marketing & Advertising (DIMA) Summit.
I managed the employer brand focused social media accounts of Unilever, Superdrug and Enterprise Rent-A-Car, covering Facebook, Instagram, Twitter and LinkedIn. This includes devising and optimizing social strategy, liaising with senior stakeholders on a global scale, copywriting and content creating, managing paid advertising activity and reporting. Results delivered: Grew Unilever’s LinkedIn following from 2.4 million to over 3.5 million in 18 months. Delivered a series of mini-campaigns under the #UniquelyUnilever hashtag, with the latest campaign delivering over 7 million impressions. Devise yearly strategy and global social media campaigns with Unilever's HR Director and Global EB lead. Liaise with senior stakeholders and EB leads from across the globe, to ensure timely delivery of projects in line with Unilever EB strategy. Using a combination of paid and internal communication I helped grow Superdrug Talent’s Facebook community to over 4000 followers in 3 months. Managed the Superdrug Talent social media accounts and created weekly content calendars. Created weekly and monthly social media reports, reporting directly to the heads of Superdrug Talent and Marketing. Monthly face to face meeting and would work from their head office once every 2 weeks. Created a series of employer brand videos that highlighted what it’s like to work at Superdrug. Created 10 blogs sharing the stories of their employee's including directors, middle management, retail management and staff.