Description

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.
The integrated B2C marketing team builds brand awareness, consideration, drive user engagement, and enhance the overall shopping experience for fastest growing marketplace in the U.K – Tik Tok Shop. B2C marketing’s key role is to ensure that more consumers in the U.K. start shopping on our app through strategic and impactful digital communications that aim to remove/reduce existing barrier of consideration. We run consumer facing day to day (organic and paid) digital communications as well as working alongside various functions across the business (e.g. campaigns/creators/shoptab/categories etc.) we provide support during their key activity moments (new brand launches, platform sale campaigns etc.).
Marketing team's contributions are essential to Tik Tok Shop's success in the U.K.
We are seeking creative and strategic, hands on and result oriented CRM Email Marketing Manager (B2C) who will report into B2C Marketing and Brand Lead to be responsible for creating, developing and executing end-to-end CRM strategy for our consumer vertical.
The ideal candidate should have a good understanding of marketplace / e-commerce / app based business.
Strategy & Calendar:
Work closely with 2C Lead to develop the CRM strategy and the customer lifecycle programs
Develop and execute a fully integrated email marketing calendar based on overarching marketing calendar
Segmentation & Customer journey:
Own segmentation strategy based on analysis of customer behaviour and insights
Own optimisation, delivery, and reporting of all automated campaigns, creating a best-in-class customer journey experience
Design the CRM roadmap with actionable tasks to meet KPIs and targets
Implement campaign personalisation with the goal of having a fully personalised experience per recipient
Accelerate CRM Channel growth:
Identify new opportunities to increase engagement, conversion, and retention
Explore and design loyalty programs with the aim to increase customer retention and customer lifetime value
Explore and design referral program
Own direct messaging channel (in-app push)
Measurement, analysis and optimisation:
Measure and analyse ROI from campaigns, producing regular reports on email performance for weekly and monthly performance
Optimise campaigns when and if needed
Work closely with design team to create best in class email templates optimised for mobile
Qualifications
Minimum Job Requirements:
Bachelor's degree in Business, Marketing, or a related field
Strong CRM experience within e-commerce or marketplace businesses: segmentation, personalisation, customer lifecycle and end-to-end journey etc.
Analytical skills, proficient in email engagement metrics, able to build performance reports
Highly organised with excellent attention to detail and time management
Highly driven, resilient, and proactive with the ability to manage multiple deadlines/three different brands in a fast-paced environment with a positive attitude
Preferred Job Requirements:
Exceptional written and verbal communication skills
Proactive go getter with energy and positive attitude who can adapt and work within constraints
Understanding of Digital Marketing, Loyalty and Design principles
Awareness of GDPR and how this impacts brand communication
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.