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Cutler+Goddard
Creating and cultivating breakthrough brands
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Location
London, United Kingdom
Website
https://cutlerandgoddard.com
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Creative Business Company
The observation by the Greek poet Archilochus that ’the fox knows many things, but the hedgehog knows one big thing’ is often cited as an analogy of protectionist or diversifying management styles and business strategies. We wrapped both into the...
Cutler+Goddard
Creating and cultivating breakthrough brands
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The Plum Guide
In 2018 we joined the brand and marketing team at one of London’s fastest-growing startups – helping them scale to 12 cities, raise series b funding, and grow to £30m in annual sales. Read more about what we did and learned on our ‘Thinking’ page.
Cutler+Goddard
Creating and cultivating breakthrough brands
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Formula E
Formula E was struggling to grow; unfavourable comparisons of being an Electric Formula 1 were holding it back. A repositioning around The City Street Racing Series and an evolved identity drew more on its unique urban racing environment and less...
Cutler+Goddard
Creating and cultivating breakthrough brands
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Mindfully Made
We developed a new B2C brand, marketing strategy and investment case to launch a new global consumer accreditation label. Built on the foundations of the world’s leading standard for conscious textiles, bluesign, the new product was tailored to th...
Cutler+Goddard
Creating and cultivating breakthrough brands
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Samsung Galaxy
Samsung’s Galaxy brand wasn’t equipped to compete with its major rival, Apple. A stripped-back, but bold framework of an identity with a custom typeface by Lucas Sharp, lent a striking, coherent look to their comms, but otherwise left their many a...
Cutler+Goddard
Creating and cultivating breakthrough brands
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Adam King
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