Formula E

Formula E was struggling to grow; unfavourable comparisons of being an Electric Formula 1 were holding it back. A repositioning around The City Street Racing Series and an evolved identity drew more on its unique urban racing environment and less on its sustainable power source. Completed during our time with Prophet consultancy.

Formula E by Cutler+Goddard
Formula E by Cutler+Goddard
Formula E by Cutler+Goddard

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