Fanfare Label

A sustainable fashion house, tackling fashion's waste crisis

London, United Kingdom

Projects credited in


A sustainable fashion house, tackling fashion’s waste crisis. Fanfare Label is a circular clothing brand changing the way people buy, wear & consume clothing. The Award Winning clothing brand was launched in 2018 by Esther Knight. Offering a simple solution to fashions complex problems. For too long businesses have built supply chains to drive financial profits at the expense of people and the environment. The current fashion system is broken with 50% of Fast Fashion purchases being disposed & 350,000 tons of used clothing goes to landfill in the UK every year. On top of this the fashion industry is a major contributor to climate change, pollution, human & animal exploitation. The exorbitant amount of waste generated in the fashion industry inspired Fanfare Label to represent the circular economy standard; the label is a representative of what fashion could & should look like. The label is leading the upcycling movement, transforming vintage pieces into unique contemporary designs, combining elements of vintage & surplus clothing by giving existing materials a new life through various textile techniques. With circularity, longevity & recycling at its core, Fanfare Label offers customers timeless, season-less pieces that are made to be cherished. Our circular collections are split into three: - Up-cycled Movement Repurposed, reused & recycled, our up-cycled collection reduces wastage caused by the wider fashion industry, pre-longs the life of clothing & gives new life to used materials. - Premium Vintage Giving a solution to textile & clothing waste in London incorporating product life extension. - Sustainably Designed Slow fashion that is handcrafted. Circular consumption & desirability. Recycled at end of life. Ethics & sustainability are the pillars of the business. Fanfare Label pieces are made in ethical factories from organic & recycled materials. Even down to every thread, fibre & trim sustainability is considered, sustainability is a journey, and the brand is always looking for ways to improve. When you buy one our considered pieces you are part of the Fanfare family & are joining us working on a solution.



  • We were honoured to announce that last weekend we were nominated for and won the Zero Waste Awards. The Zero Waste Awards is recognising and reward organisations for their efforts in reducing the number of wasted resources.


  • We are honoured to be recognised for our success and growth as an independent business. The judging panel base their decisions upon areas such as excellence, quality of product/service provided, innovative practices, value, ethical or sustainable methods of working, as well as consistency in performance. The winners are then chosen based on their strengths demonstrated in these areas. We couldn’t be more pleased with Fanfare Label and the hard work we’ve put into the last year. We’d like to thank our amazing customers, clients, and followers for supporting us during our journey.


Winner of Pioneer category

German Sustainable Design Awards

  • Being named the winner of the Pioneer Category at the 2021 German Sustainable Design Awards. An evening spent with likeminded businesses with similar goals to ours, celebrating successes and innovation in sustainability. The winners of the German Sustainability Award (GSA) were announced in live events with prominent guests both on-site and virtually on Thursday and Friday evening. Honourees were recognised for humanitarian efforts, adapting business models, responding to their community’s needs as well as for leadership and sustainable pioneering efforts under four established award categories ‘Climate,’ ‘Resources,’ ‘Biodiversity’ and ´Society and Fairness’.


  • High Commended "Best Sustainable Jeans"


  • The Drapers Sustainable Fashion Awards 2020 recognise the strides that are being made in reducing the industry’s environmental impact and creating fairer working conditions across the supply chain. Two categories: Circularity & One's To Watch.

People who have worked with Fanfare Label