A highly enthusiastic, dynamic and innovative individual specialising in progressive commercial branding. A multidisciplinary skill-set and astute knowledge of leading brands allows me to execute forward-thinking, solution-focussed concepts and strategies. I blend my entrepreneurial and confident work ethic with an upbeat and friendly attitude, enabling me to connect to those around me and value fun life experiences, defining my outgoing, social and open character.
Projects
- Fanfare LabelI grew the brand strategy through full ownership of forecasting for a fully sustainable CSR brand targeting 18-30-year-olds. I undertook insight driven research from conversations with the target audience, forming our strategic vision and awareness, unlocking creative opportunities and devising brand positioning. Through this i designed an ethical range, developing a share-growth-oriented plan that seized opportunities in NPD innovation, pricing strategy, competitor activities and customer/chan
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Work history
Designer and CreativeTed Baker
London, United KingdomFull Time
• Project management and creativity – As a dynamic and engaging creative I vibrantly lead a department of three, successfully delivering a diverse range of projects from initiation to campaign, facilitating the formation of the strategic and creative vision to launch.
- Confidentially manage ranges and projects, with a meticulous eye for detail, colour and composition, work within a high-pressured, extremely demanding energetic environment, delivering a high level of outputs and unique vivid, ideas displaying my organised nature.
- Hands on experience with photography, copy writing and developing excellent comprehensive Adobe Suite skills - Using InDesign daily, developing graphics designs and illustrator designs. I have consistently delivered projects on time within tight timeframes hitting deadlines and the critical path.
- Assisted the curation of Teds Cosmetics event, orchestrated the promotion and logistics of the event.
- I have a very pro-active attitude and quickly acted as a local contact for any cross-department ideas, brainstorming new deliveries to be represent the products to the consumer. Championed the idea and collaboration with the social team during lockdown, leading the use of influencers wearing and styling the garments themselves for social accounts, whilst campaign shoots weren’t possible, this led to a fresh, new, organic look for the brand.
• Customer mindset – I have an in-depth knowledge of not only pre-empting but foreseeing the desires of the customer mindset and guest behaviour. I have carried out in-depth market research through customer profiling and interpreting large data sets through reports. Utilising this data to inform next ranges.
• Sustainability – with a personal enthusiasm and noticing a shift in the customer desire for more sustainable clothing, I increased the use of recycled fabric by 50% within my category. Championing our sustainable brand purpose as a commercial opportunity, instrumenting meetings with the sustainability team and marketing to plan the next campaigns to be around a sustainable focus.
• Presentation skills – I am social, friendly and confident and utilise these skills when presenting. I enthusiastically presented ranges to partners such as Selfridges and Nordstrom, as well as executive teams getting everyone excited and on board with new ideas.
• Culture and communication – I act in partnership directly to the Design Manager and Director, engaging in foreseeing the desires of our consumers brought to life.
- I collaborate energetically alongside the marketing team, planning and deploying strategies for channels, supporting the creation of communications across all media touchpoints, as well as creating promotional campaigns and concepts engage with consumers.
- Built genuine relationships with partners, suppliers and agencies.
Marketing Coordinator and Freelance DesignerFanfare Label
- London, United KingdomFreelance
• Taking the initiative within my own time, I freelanced as the sole Designer and Marketing Assistant for an ethical start up brand specialising in sustainable products.
• I led the brand purpose through full ownership of forecasting for a fully sustainable CSR brand targeting 20-30-year-olds, reporting into the founder communicating ideas openly.
• As a highly social individual I supported the organisation of press days and pop up shops and was the go-to person for any queries. I have assisted on shots and ensured the smooth running of campaigns and content.
• Created social media content and for online communities and engaged with customers introducing Canva.
• Supported on organising events for London Fashion Week and Fashion Revolution Week delivering a diverse range of projects at once whilst working a full-time job in design too.
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Skills
- Campaign Creation
- Community Building
- Adobe Create Suite
- Brand Management
- Designing
- Marketing Strategy
- Graphic Design
- Digital Design