Finger Industries

Everyday victories CDM London

Everyday victories CDM London

The Record Player with type 2 diabetes The Camera with type 2 diabetes The VHS tape with type 1 diabetes CDM London Head judge Dean Woolley, of Woolley Pau Gyro, said: “In selecting this campaign we asked ourselves four questions – is there a proper idea at the heart of it? Does it answer the brief? Is it beautifully done? And is it something we could all be proud of?” “The work by CDM London for this diabetes campaign really hit the mark on all of these.”

The Record Player with type 2 diabetes The Camera with type 2 diabetes The VHS tape with type 1 diabetes CDM London

The Boy I Used to Know "Our brief was to find a compelling story for a mental health congress aimed at healthcare professionals in Barcelona. Terry’s story was really interesting as he talked about what it was like when his son was first diagnosed with schizophrenia. Essentially it was about moments of light and darkness. So we looked into a few ways of art directing that and proposed the idea to our client. The rest, as they say, is history." Shaheed Peera, excerpt from Creative Review 2015 Health issue

The Boy I Used To Know The client and PLBR required a 3 minute piece for use on IPads that would be as visually compelling as the dialogue was engaging. Terry talked about what it was like when his son was first diagnosed with schizophrenia, filmed as a talking head. PLBR wanted a piece that would live up to the rawness of the VO; reflecting the moments of light and darkness within the story.

The Boy I Used To Know

Hidrasec Langland A legacy piece for our studio, this mode of action is considered a change maker for creativity in health and helped pave the way for much of the work we've since created for the industry. Characterful and engaging, the aim of the piece was to sell the innovative science behind the drug to Doctors and to educate and inform patients on how the drug worked.

Hidrasec Langland