Genuinely Conscious is a virtual creative agency and sustainability consultancy, co-founded by two female Gen-Z’s, Enziya Gateley and Kiera Murray. Backed by a community of 60+ freelance creatives, Genuinely Conscious partners with brands that have a passion beyond product. Their services, organised into The Five C's, include Conscious, Communications, Creative, Content, and Consumer. By promoting creativity, circularity, and collaboration, Genuinely Conscious is re-imagining our relationship with fashion.