JustWears

We're JustWears, the disruptive, direct to consumer brand who are changing the way you think about pants. Our products bring together contemporary designs, next-gen fabrics, and attention-grabbing innovation without compromising on style or cost. We spoke to hundreds of men and they all told us the same thing. Their underwear was not functional, was underwhelming and was letting them down. We thought we could do better. We want to make underwear for men more than just a utility purchase. There hasn’t been any innovation in men’s underwear for a very long time. Nothing out there was really speaking to guys who are serious about their underwear. There seemed to be a choice between bank breaking aspirational brands or poor quality value brands that ride up, chafe and fall apart after a few wears.