Katelynne Kirk

I’m a graphic designer working with socially aware businesses and the third sector - social entrepreneurs, charities and churches. I work in print and front-end web design and I have a passion for lettering. Graphic design can sometimes seem like the icing on the cake, making things look nice once all the background planning has been done, but really it's about problem solving. I take a genuine interest in the work my clients are doing - this has two main benefits. Everything I learn about them allows me to create a brand that really represents them while our conversations also give clients the chance to clarify who their audience is and refine their message. As an outsider I am also able to act as test audience to help them remove any jargon and reflect on the tone of voice they want to pitch. With limited budgets I am keen that clients are able to update their website without needing to incur any further costs so I provide them with tutorials as well as guidelines on how to create materials such as email newsletters so they can take ownership of their own brand once the project is over. I love to cheer my clients on when they are maybe feeling a bit anxious about creating or changing their business and also giving advice so they are not overwhelmed with design options. It's really about building relationships and trust.