Conceived in the spring of 2014, Maison de Choup is the brainchild of George Hodgson – a young artist driven by the restless necessity to create - born out of a crippling anxiety period that nearly ruined his young life. Initially born of frustration, MdC has evolved from a single voice into a unique collective of young artists and designers, creating contemporary minimalist essentials with sound ethics at the heart of everything we do. As a part of helping other young people crippled by mental health problems, we donate 25% of all proceeds from certain designs to YoungMinds a small thank you for the help given by the nameless, wonderful people working with other young sufferers.
Maison de Choup won the British Fashion Startup Award in 2016 for the most inspiring story in the fashion industry. It led to the appearance on Radio 5 Live and secured a business loan of £15,000 which later launched The Warrior Collection in 2017.