Maison de Choup

The Fashion Brand with a Mental Health Cause at its Heart

Winchester, United Kingdom

Projects credited in


Conceived in the spring of 2014, Maison de Choup is the brainchild of George Hodgson – a young artist driven by the restless necessity to create - born out of a crippling anxiety period that nearly ruined his young life. Initially born of frustration, MdC has evolved from a single voice into a unique collective of young artists and designers, creating contemporary minimalist essentials with sound ethics at the heart of everything we do. As a part of helping other young people crippled by mental health problems, we donate 25% of all proceeds from certain designs to YoungMinds a small thank you for the help given by the nameless, wonderful people working with other young sufferers.



British Fashion Startup Award

British Fashion Council

British Fashion Council logo
  • Maison de Choup won the British Fashion Startup Award in 2016 for the most inspiring story in the fashion industry. It led to the appearance on Radio 5 Live and secured a business loan of £15,000 which later launched The Warrior Collection in 2017.

People who have worked with Maison de Choup