Nomensa

Conceived by the Swissquote banking group, the vision for Yuh was to create a neo-bank that put the pleasure of end user experience (not just great customer service) at the heart of its proposition. This was not to be just a good-looking brand summarised in a vanilla interface of features and functions. We propelled growth by breaking down perceived barriers around investing and banking. Yuh would be playful in nature but still trustworthy and reassuring, consequently offering a bold challenge to the market. We created meaningful experiences by tapping into the plethora of data powering Swissquote’s trading and banking service.