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An online campaign for the current account switch service. This ad ran as pre roles and then one long one as a TVC advertising the benefits you get by switching bank accounts. The ads targeted the young and financially vulnerable.
Richard Worrow
Creative Director
Create new list with BACs | Current Account Switch Service ‘Magic of Switching’ [Commercial]
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BACs | Current Account Switch Service ‘Magic of Switching’ [Commercial]
The Current Account Switch Service is a service that helps customers switch bank/building society accounts in the UK. More than 40 banks and building societies are part of the service and covering over 99% of UK current accounts. Building on the...
Del Mak
Choreographer
Richard Worrow
Creative Director
Scott Vaux-Nobes
Copywriter
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