We’re a brand experience agency specialising in real world thinking, with offices in London and New York, but operating worldwide. With brand cynicism at an all-time high, we think it’s time to challenge traditional thinking, and experiential marketing is an incredibly powerful way for brands to really engage people in significant, long-lasting relationships. By striving to really understand, and get to the heart of, an audience’s motivations we make brands relevant and respected. From immersive brand experiences to product showcases, our ideas cut through the marketing jargon to delight, provoke, challenge, affect and empower - whilst delivering measurable results. All this is what makes Sense the first choice for clients like The Economist, Molson Coors and Coca-Cola.
The Economist is a different kind of proposition to most publications. This silver-winning paper highlights how planning identified a unique problem: it needed to appeal to less people in order to sell more longer-term. And that the most powerful way to attract the right people was to embrace the uncomfortable truth that it was a challenging experience. https://www.senselondon.com/project/the-economist/
The standard industry model of just letting the game content do the heavy lifting, while passers-by get a view of the backs of lots of heads, wasn’t good enough. We wanted to stay true to the core principles of the game and give festival-goers an amplified experience of what it’s like to be a ‘real’ rock star. Say hello to The Amp – a 9m long, 6m high festival icon which housed a highly immersive and theatrical experience that allowed festival goers to unlock their inner rock God. Inside was a recording studio, A&R staff, and even a green room to relax in after their performance - the full rider of superstar needs. And those who wanted to play the game their own way, without the big show, could jam backstage just like they would at home. https://www.senselondon.com/project/guitar-hero-live-amp/
We needed to get involved in an existing social conversation around hydration in a credible way. So, we found an exciting territory, untapped by brands: 'travel faux pas' – from standing on the wrong side of the escalator, to awkward eye contact, and even passing out from dehydration (which was voted one of the biggest shames). This meant Fill&Go had the authority to talk about many of these public transport errors, and lead the charge against them with smart travel preparation. Travel Smart was our answer, a mock 'public service' campaign warning against the dangers of the travel faux pas. It was led by 'travel Tsar' Russell Kane through a combination of PR, outdoor, social, and events, each providing commuters with handy tips on how to avoid a #TFaiL. https://www.senselondon.com/project/brita/