At Studio XAG, we work with forward-thinkers to create wow moments, push purpose and reimagine retail through the power of storytelling. We tell stories by creating inspiring retail environments. From show-stopping bespoke installations and immersive experiences, to strategic global rollouts. When you only have a second to capture attention, we believe there's no time for average. Our team of world class designers, makers and forward thinkers bring bold ideas to life. From initial concept to technical design, all the way through to prototyping, production, logistics and installation, we are masters of the field. Gemma and Xavier established StudioXAG in 2009 with an ambition to create the most exciting and creative retail displays in the world. 13 years on, our award-winning team work on a global scale, innovating from our studios and workshops in London and Amsterdam.