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Award-winning retail design agency



Designing and making some of the most exciting windows displays in the world, StudioXAG will make you stop and look. Founded in 2009 by Xavier Sheriff and Gemma Ruse, the XAG team specialises in art direction, design and fabrication for retail environments. With projects ranging from show-stopping bespoke installations to concept shop-fits and global window roll-outs, StudioXAG take pride in executing work to the highest standard with a keen eye for the small details. That said, XAG take a particular joy in making BIG things.

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Georgina Carroll

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