How do you get thousands of affluent Maryleboner’s to take notice of a gym? Background Since opening their doors AMP Athletic had grown steadily through referrals and word-of-mouth. But they knew that to really grow they needed to grab the opportunity with both hands. Insight Most people want to be fitter. But instead of hitting the gym 3 times a week, they find all sorts of excuses for not getting off their arse. Idea With AMP Athletic, you can silence that little voice in your head.