We make brands famous and I'm the loud mouth at Mellor&Smith.
We work with brand who know the power of difference, who want to light a fire and be memorable. Brands who want to be famous.
Drop me a line if you fancy it: +44 (0)203 633 2153 or magic@mellorandsmith.com
Our monthly newsletter: https://confirmsubscription.com/h/r/F81985AFC3D6F5372540EF23F30FEDED
My Insta: https://www.instagram.com/mrpaulmellor/
My LinkedIn: https://www.linkedin.com/in/mrpaulmellor/
2009, I started Mellor&Smith with the sexiest man in London, James Smith.
2015, Became a fellow at the Chartered Society of Designers.
2017, I started the #TakeFuckingRisks speaker series with the fabulous Cookie Tabinor.
2020, I started Series-A with Mark Jackson and Greg Maull.
I now split my time between London (UK) and Annecy (France).
Projects credited in
- Fail Better x Chelsea College of ArtsEvent on 11/2/19 Speaker line-up: Alan Gignoux Laura Gordon Paul Mellor Anthony Burrill Photography by Stefon Grant1
- Mango Bikes. Eat More Chips.The public just want really boring bikes brands in their lives, don’t they? Background We’ve been making Mango famous for a while. Year-on-year sales are up and website traffic is crazy. We created the positioning ‘bikes for non-cyclists’, and have been making campaigns about it ever since. Our idea Bikes with an attitude, bikes with an opinion. Fame We’ve been working with Mango since Jan 2020, and they’re now the fastest growing bike brand in the UK. Obviously that is 100% attributed to the4
- GoCardless. You're Growing Sooo Fast.How do you attract the attention of the fastest growing brands in the world? Background GoCardless are perfectly placed to partner with the fastest growing companies in the world. The kinds of businesses who are doubling in the blink of an eye. But they want a partner who ‘gets’ how they feel. Insight When we say companies are growing fast, what we really mean is the people working in them. And everyone has a grannie, nan, aunty or fairy godmother who pulls their cheek. Our idea You’re growin1
- Rayvn. Simple isn't simple.How do you get people to realise there’s no time for learning curves in a crisis? Insight Complexity always feeds a crisis, but preparation feeds simplicity. Our idea Emailing 30 people at the same time, dead easy. Try emailing 30 people at the same time, all while your desk is on fire, not so easy. Simple isn’t so simple in a crisis. Fame This was Rayvn's first foray into international expansion. Launching in Amsterdam where they had zero unprompted awareness, it generated a huge increase in1
- Fat Lad. Change Gear.How do you get non-cyclists to ride in their Sunday best? Insight It’s not the cyclist who’s letting the side down, it’s often their bike gear. And that’s a problem. Our idea Constantly pulling down a jersey to cover their arse, chaffing nipples and sore wotsits… these aren’t the things encouraging someone to jump on their bike. It’s time to change gear. Fame The campaign created a 135% increase in web traffic to the Fat Lad website (compared to YoY). So not only did all the sales numbers go1
- ICIS. Don't Buy.How do you get a B2B audience to see the value of a merger between two titans of industry? Insight Wet paint, keep off the grass, red buttons. Tell someone to do something, and they’ll often do the complete opposite. Idea ICIS are more than just a Price Reporting Agency (PRA), they go much deeper, adding value to the value. So we asked the audience not to buy ICIS just for the data. Fame Game-changing fame that got tongues wagging and cheque books opening. A 85% increase in inbound sales lea1
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Work history
Master of Decibels (MD)Mellor&Smith
London, United KingdomFull Time
I started Mellor&Smith with the most beautiful man in London, James Smith.
Skills
- Graphic Design
- Advert Creation
- Brand Campaigns
- Advertising
- Creative Advertising
Education
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BA Industrial Design & Technology Loughborough University
Loughborough, United Kingdom
4 years of doing my best to get a 3rd class honours degree