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Paul Mellor

Paul Mellor

Managing DirectorLondon, United Kingdom
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Paul Mellor

Paul Mellor

Managing DirectorLondon, United Kingdom
Professions
  • Graphic Designer
  • Creative Director
LevelSenior
About me
BEWARE OF THE UNDERDOG We unsettle the top dog of your category. But they’re not the target; their customers are. We get Underdog brands noticed. Simple. Finding what’s interesting and challenging. Better ideas, not necessarily bigger budgets. We specialise in working with Underdog sport brands. We get them noticed week in, week out. Underdog brands, need Underdog thinking. MY BITS N BOBS Hair of the dog newsletter: https://www.mellorandsmith.com/newsletter My Insta: https://www.instagram.com/mrpaulmellor/ My LinkedIn: https://www.linkedin.com/in/mrpaulmellor/ 2009, I started Mellor&Smith with the sexiest man in London, James Smith. 2015, Became a fellow at the Chartered Society of Designers. 2017, I started the #TakeFuckingRisks speaker series with the fabulous Cookie Tabinor. 2020, I started Series-A with Mark Jackson and Greg Maull. 2022, I was Exec-Producer on Boiling Point starring Stephen Graham. The film received 4 BAFTA nominations. I now split my time between London (UK) and Annecy (France).
PostsProjectsExperienceTeam
Projects credited in
  • Fail Better x Chelsea College of Arts
    Fail Better x Chelsea College of ArtsEvent on 11/2/19 Speaker line-up: Alan Gignoux Laura Gordon Paul Mellor Anthony Burrill Photography by Stefon Grant
  • Remitly. Money That Moves.
    Remitly. Money That Moves.Remitly don’t just send money home. They send comfort, joy, relief and reassurance back home. You could say… every transaction, has a reaction. International transfers have historically been all about rates, costs and fees. Remitly don't want to win customers based on the cheapest rate. Our challenge. Get people to sign-up even if Remitly aren't offering the best transfer rates. Our answer. Finance is a dry subject. But if you go past the 'rational', you end up somewhere much juicer. The res
  • Rota Cloud. Control Freaks.
    Rota Cloud. Control Freaks.Managers used to write rotas with quill & parchment. But they've progressed to pen & paper or Excel spreadsheets. Proper modern. The business problem. New entrants into the category and stubbornness of the audience to avoid digital were hampering growth. Our challenge. Increase free-trialists, especially the stubborn ones still using pen & paper. Our answer. Embrace their freakiness. Not in the bedroom, but their control freakery. Harness it. The results. All the lights on the dashboard goi
  • Brooks. Runs Rewarded.
    Brooks. Runs Rewarded.Runners are a funny bunch. They want to be part of a community, but avoid official running clubs. The business problem. Increase runner consideration against direct competitors. Our challenge. Encourage runners to sign up to Brooks Run Club. Our answer. Running is hard. It's selfish. You should be rewarded. The results. An 6% increase in runner consideration.
  • Mango Bikes. Eat More Chips.
    Mango Bikes. Eat More Chips.The public just want really boring bikes brands in their lives, don’t they? Background We’ve been making Mango famous for a while. Year-on-year sales are up and website traffic is crazy. We created the positioning ‘bikes for non-cyclists’, and have been making campaigns about it ever since. Our idea Bikes with an attitude, bikes with an opinion. Fame We’ve been working with Mango since Jan 2020, and they’re now the fastest growing bike brand in the UK. Obviously that is 100% attributed to the
  • GoCardless. You're Growing Sooo Fast.
    GoCardless. You're Growing Sooo Fast.How do you attract the attention of the fastest growing brands in the world? Background GoCardless are perfectly placed to partner with the fastest growing companies in the world. The kinds of businesses who are doubling in the blink of an eye. But they want a partner who ‘gets’ how they feel. Insight When we say companies are growing fast, what we really mean is the people working in them. And everyone has a grannie, nan, aunty or fairy godmother who pulls their cheek. Our idea You’re growin
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Work history
    Mellor&Smith logo
    Mellor&Smith logo
    Managing DirectorMellor&Smith
    London, United KingdomFull Time
    I started Mellor&Smith with the most beautiful man in London, James Smith.
Skills
  • Graphic Design
  • Advert Creation
  • Brand Campaigns
  • Advertising
  • Creative Advertising
Education
    L
    L
    BA Industrial Design & Technology Loughborough University
    Loughborough, United Kingdom
    4 years of doing my best to get a 3rd class honours degree