About me

We make brands famous and I'm the loud mouth at Mellor&Smith. We work with brand who know the power of difference, who want to light a fire and be memorable. Brands who want to be famous. Drop me a line if you fancy it: +44 (0)203 633 2153 or magic@mellorandsmith.com Our monthly newsletter: https://confirmsubscription.com/h/r/F81985AFC3D6F5372540EF23F30FEDED My Insta: https://www.instagram.com/mrpaulmellor/ My LinkedIn: https://www.linkedin.com/in/mrpaulmellor/ 2009, I started Mellor&Smith with the sexiest man in London, James Smith. 2015, Became a fellow at the Chartered Society of Designers. 2017, I started the #TakeFuckingRisks speaker series with the fabulous Cookie Tabinor. 2020, I started Series-A with Mark Jackson and Greg Maull. I now split my time between London (UK) and Annecy (France).

QuestionsProjectsExperienceTeam

Projects credited in

• 1

  Fail Better x Chelsea College of ArtsEvent on 11/2/19 Speaker line-up: Alan Gignoux Laura Gordon Paul Mellor Anthony Burrill Photography by Stefon Grant
• 1

  Proceive. Crave the best.How do you convince Mums to try your pregnancy supplement? Background Proceive is growing fast, putting them in direct competition with the biggest Goliath in the category; Pregnacare. Proceive is a vastly superior product, but they don’t have 30 years of history and huge incumbent status. Insight Mums are never more in tune with what their body needs, than when they are pregnant. Our idea Crave the best for your baby.
• 1

  Mango Bikes. NO BS.Monocoque? Bulge Butted? We haven’t the foggiest either. Background We made Mango famous. So famous, other brands are playing dirty just to try and stop them. Year-on-year sales are up, website traffic is crazy and waiting times for bikes are up due to demand. But now Mango now have a cult following. Our idea No *BS (*Bicycle Science). Just colourful, well made bikes. Fame A whopping 215% increase in website traffic, almost overnight.
• 2

  AMP Athletic. Silence your little voice.How do you get thousands of affluent Maryleboner’s to take notice of a gym? Background Since opening their doors AMP Athletic had grown steadily through referrals and word-of-mouth. But they knew that to really grow they needed to grab the opportunity with both hands. Insight Most people want to be fitter. But instead of hitting the gym 3 times a week, they find all sorts of excuses for not getting off their arse. Idea With AMP Athletic, you can silence that little voice in your head.
• 2

  CTEK. New-fashioned Refuelling.The public always like things that feel familiar, and with electric cars, refuelling has now gone full circle. Like when a horse was left outside the Inn / Pub / Medieval Discotheque. New fashioned refuelling. It worked back then, and it works now. More inbound sales enquiries than CTEK have ever had. And it coincided with CTEK floating on the Swedish stock market!
• 3

  Mango Bikes. Put something fun between your legs.Mango Bikes continue to take on the huge Goliath bike brands of the world, mastering their niche and selling shed-loads of bikes. Colourful, memorable and bold. And all done with a twinkle in the eye. This campaign reminds us of theBill Bernbach quote; "If your advertising is ignored, then everything else is academic". Eeeeeesh

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Work history

Master of Decibels (MD)Mellor&Smith
Jan 2009London, United KingdomFull Time
I started Mellor&Smith with the most beautiful man in London, James Smith.

Skills

• Graphic Design
• Advert Creation
• Brand Campaigns
• Advertising
• Creative Advertising

Education

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BA Industrial Design & Technology Loughborough University
Sep 2000Loughborough, United Kingdom
4 years of doing my best to get a 3rd class honours degree