The public just want really boring bikes brands in their lives, don’t they? Background We’ve been making Mango famous for a while. Year-on-year sales are up and website traffic is crazy. We created the positioning ‘bikes for non-cyclists’, and have been making campaigns about it ever since. Our idea Bikes with an attitude, bikes with an opinion. Fame We’ve been working with Mango since Jan 2020, and they’re now the fastest growing bike brand in the UK. Obviously that is 100% attributed to the advertising we've created. Well, maybe mostly attributed!