We knew that before people would care enough to support the charity, they first had to understand what Anthony Nolan do. Their work is a very intricate process. Finding a simple way to communicate that led us to the kind of ‘match’ everyone understands – romance. To find a stem cell match, Anthony Nolan has to search a global register of stem cell donors - it’s like finding a needle in a haystack. Financial support for the charity literally funds this search and helps to save lives.