Anthony Nolan tasked Drum with driving financial donations.
First, we had to create a brand platform for the charity.
We found this in Without you there is no cure.
Next, we launched 'Without You'. A story about a young woman looking for someone special.
The campaign drove over 40,000 people to Anthony Nolan's website.
Most importantly, people were three times more likely to donate to the charity after seeing the film.