Avis the brand behind the ‘we try harder’ strapline asked DigitasLBi to help launch a new car hire experience.  Primarily focused on dramatically increasing conversion and improving customer satisfaction we also needed  to launch at the same time as the ‘unlock the world’ campaign, that was relaunching brand. We set out to create a premium rental experience with a simple and elegant booking journey at the heart of it.  We combined this with irresistible imagery of the open road that puts the excitement, romance and adventure  back into car rental. The new site is fully responsive and was designed ‘mobile first’ ensuring a new generation of customers  can book and manage their hire car on any device, wherever their adventures take them.

Team Credits

Julian Cross

  • Executive Creative Director at DigitasLBi

Project Tags


  • Digitas


    • Digital Media

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Julian Cross
Executive Creative Director at DigitasLBi
Hattie Whiting
Managing Partner