Projects
- Virgin AtlanticFlying in the face of ordinary Our ambition was to create a persuasive digital experience, delivering Virgin Atlantic’s award-winning product with all its trademark verve and swagger. For inspiration, we looked back to travel’s iconic Golden Era – when it was not just where you went that mattered, but the style in which you arrived. Every interaction had to feel unmistakeably Virgin in tone, design and behaviour, making digital a pivotal part of the brand promise. The result is a site that feels alive with the possibilities of travel. We jettisoned functional, generic layouts, opting instead for rich, immersive full-bleed photography to capture the romance and excitement of far-flung locations. The sense of glamour is paired with carefully crafted information design, ensuring Virgin Atlantic's legendary service remains centre stage.
- AvisAVIS Avis the brand behind the ‘we try harder’ strapline asked DigitasLBi to help launch a new car hire experience. Primarily focused on dramatically increasing conversion and improving customer satisfaction we also needed to launch at the same time as the ‘unlock the world’ campaign, that was relaunching brand. We set out to create a premium rental experience with a simple and elegant booking journey at the heart of it. We combined this with irresistible imagery of the open road that puts t
- LiftshareLet's travel together Liftshare aims to create a world where sharing car travel is second nature - because it's simple to do, costs less, and is more rewarding than going alone. Travel poverty is a real issue. Yet our roads are full of cars containing just one driver. These trips could be spent talking, learning and laughing. The Liftshare app makes it possible by making it easy to match empty seats with people heading the same way. Liftshare can create memorable, affordable fun journeys - all over the UK.
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Work history
Executive Creative DirectorDigitas
London, United KingdomFull Time