Our ambition was to create a persuasive digital experience, delivering Virgin Atlantic’s award-winning product with all its trademark verve and swagger. For inspiration, we looked back to travel’s iconic Golden Era – when it was not just where you went that mattered, but the style in which you arrived.
Every interaction had to feel unmistakeably Virgin in tone, design and behaviour, making digital a pivotal part of the brand promise. The result is a site that feels alive with the possibilities of travel.
We jettisoned functional, generic layouts, opting instead for rich, immersive full-bleed photography to capture the romance and excitement of far-flung locations. The sense of glamour is paired with carefully crafted information design, ensuring Virgin Atlantic's legendary service remains centre stage.