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Hattie Whiting

Managing Partner

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsManaging Director - Director New Business Development - Client Services Director

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About me

Test

Skills

  • Client Management
  • Strategic Planning
  • Account Management
  • Client Services
  • Marketing
  • Business Development
  • Presenting
  • Business Strategy
  • Leadership
  • Public Speaking

Work history

2010

Group Account Director

Publicis Chemistry

Nov 2006 - Jun 2010
  • United Kingdom
  • Full Time
  • I was promoted from Senior Account Director to Group Account Director, heading up the Diageo account, primarily working on Baileys Irish Cream. Highlights include developing the business to deliver on and offline relationship marketing and promotional activity for Baileys in UK, Europe & globally. This represented revenue growth of 145% in a 12-month period. My remit evolved to include Unilever, Benecol and Emirates Airlines. Unilever saw us deliver a digital relationship marketing programme, withDove, which generated over 40% in annual AWP for the brand.

2006

Head of New Business

Havas Helia

Oct 2005 - Sep 2006
  • London, United Kingdom
  • Full Time
  • ● Owned the agency’s sales, marketing and PR activity, constantly monitoring it to meet annual new business sales targets, including leading responses to RFP/ITT ● Managed sales pipeline for EHS Brann and co-ordinated Group opportunities within the Euro RSCG Worldwide network

2005

Account Director

Havas Helia

Apr 2002 - Oct 2005
  • London, United Kingdom
  • Full Time
  • ● Re-structured Churchill’s marketing strategy, taking a data driven approach to tailor campaign messaging, increasing effectiveness of customer acquisition, retention and cross-sell activity ● New product launch and data driven prospecting campaigns for Peugeot, including launch of new 407 and 1007 across Europe ● Ran an award-winning ‘Perfect Match’ campaign (Cannes Lions Bronze winner 2004), launching Habitat’s Autumn/Winter ‘03 catalogue nationwide

2002

Sep 1999 - Mar 2002
  • London, United Kingdom
  • Full Time
  • B2B and B2C experience on a variety of clients including: First Quench, PC World Business, Amazon.co.uk, Connex South Central, Britannia Music, Arrow Electronics, RS Components