About me
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Projects credited in
- AvisAVIS Avis the brand behind the ‘we try harder’ strapline asked DigitasLBi to help launch a new car hire experience. Primarily focused on dramatically increasing conversion and improving customer satisfaction we also needed to launch at the same time as the ‘unlock the world’ campaign, that was relaunching brand. We set out to create a premium rental experience with a simple and elegant booking journey at the heart of it. We combined this with irresistible imagery of the open road that puts t
- Virgin AtlanticFlying in the face of ordinary Our ambition was to create a persuasive digital experience, delivering Virgin Atlantic’s award-winning product with all its trademark verve and swagger. For inspiration, we looked back to travel’s iconic Golden Era – when it was not just where you went that mattered, but the style in which you arrived. Every interaction had to feel unmistakeably Virgin in tone, design and behaviour, making digital a pivotal part of the brand promise. The result is a site that feels alive with the possibilities of travel. We jettisoned functional, generic layouts, opting instead for rich, immersive full-bleed photography to capture the romance and excitement of far-flung locations. The sense of glamour is paired with carefully crafted information design, ensuring Virgin Atlantic's legendary service remains centre stage.
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Work history
Group Account DirectorPublicis Chemistry
- United KingdomFull Time
I was promoted from Senior Account Director to Group Account Director, heading up the Diageo account, primarily working on Baileys Irish Cream. Highlights include developing the business to deliver on and offline relationship marketing and promotional activity for Baileys in UK, Europe & globally. This represented revenue growth of 145% in a 12-month period.
My remit evolved to include Unilever, Benecol and Emirates Airlines. Unilever saw us deliver a digital relationship marketing programme, withDove, which generated over 40% in annual AWP for the brand.
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Head of New BusinessHavas Helia
- London, United KingdomFull Time
● Owned the agency’s sales, marketing and PR activity, constantly monitoring it to meet annual new business sales targets, including leading responses to RFP/ITT
● Managed sales pipeline for EHS Brann and co-ordinated Group opportunities within the Euro RSCG Worldwide network
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Skills
- Client Management
- Strategic Planning
- Account Management
- Client Services
- Marketing
- Business Development
- Presenting
- Business Strategy
- Leadership
- Public Speaking