Balmain - My City of Lights

  • Simon Bird
  • Ellie Parker
  • Sunshine Company
  • Felicity Garrard

A virtual journey into the mind of Balmain's creative director Olivier Rousteing. Produced in collaboration with MPC and Res. Lab, the experience translates Rousteing’s emotional and creative process into a series of surreal environments. Launched at Salone Del Mobile, it also featured a custom installation and couture VR headset designed in partnership with Rousteing and Oculus. In September, My City of Lights found its biggest audience yet, when it was incorporated into Balmain's SS19 show as part of a groundbreaking VR live broadcast. Full description here: