Leo Burnett were approached by The Design Museum to create a new visual identity and campaign for the Beazley Designs of the Year awards. The annual competition and exhibition celebrates some of the most impressive and innovative designs from around the world in six sectors: architecture, digital, fashion, graphics, product and transport.
As the Design Museum is a place to take a closer look at the way design has influenced both the past and the future, we decided to use a close crop for many of the images used to reflect this.
The DOTY acronym was created to offer a slight peek into each of the categories.
I was involved in all aspects of the work, from the initial creative responses to the finished designs.