D&AD giffgaff: Giffback Young Carers

Through speaking with a young carer, the campaign to help solve problems faced by the young carer community was directly influenced by the thoughts and ideas of a real member of the community. With the brief aiming to solve issues faced by the community through 5G, the campaign emphasised the direct solutions that 5G could provide the community (e.g. better service to improve communication and reduce isolation) and aimed to celebrate and unite the “legendary” group of young carers, whilst helping to make their life easier.