D&AD New Blood Exhibition Branding

We were asked to design and implement the branding system for the 2013 D&AD New Blood events.
The branding system we developed had three distinct and adaptable optical illusion style patterns that were used across the three New Blood events; the student exhibition, the student awards and the graduate academy.
The brand worked across a huge range of media from large scale printed graphics to dynamic screen interactions. Other applications we designed included flags, floor stickers, notice boards and sound reactive animation pieces.

Team Credits

Claire Campion

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  • Senior Designer
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Michelle Fischer

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Luke Thompson

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Companies

  • D&AD

    D&AD

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    • Design & Creative
  • Kin

    Kin

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    • Design
  • D

    D&AD New Blood Academy

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    Claire Campion
    Senior Designer
    Michelle Fischer
    Senior Events Producer
    Luke Thompson
    Designer