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D&AD New Blood Exhibition Branding

We were asked to design and implement the branding system for the 2013 D&AD New Blood events.
The branding system we developed had three distinct and adaptable optical illusion style patterns that were used across the three New Blood events; the student exhibition, the student awards and the graduate academy.
The brand worked across a huge range of media from large scale printed graphics to dynamic screen interactions. Other applications we designed included flags, floor stickers, notice boards and sound reactive animation pieces.

Credits

Claire Campion

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