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D&AD New Blood Exhibition Branding

We were asked to design and implement the branding system for the 2013 D&AD New Blood events.
The branding system we developed had three distinct and adaptable optical illusion style patterns that were used across the three New Blood events; the student exhibition, the student awards and the graduate academy.
The brand worked across a huge range of media from large scale printed graphics to dynamic screen interactions. Other applications we designed included flags, floor stickers, notice boards and sound reactive animation pieces.


Claire Campion

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  • Senior Designer

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