Design Ventura is an annual competition set by the Design Museum, challenging students aged 13–16 to create a new product to be manufactured and sold in the Design Museum shop. Kin was asked to work with the 2015 winning team to help develop, design and brand their winning product – a new take on the cotton reel racer.
As lead designer, I attended workshops with the students where we decided to take influence from World War I dazzle ships. Taking this as a starting point, I designed a set of colour combinations and repeat patters to run through a generative script. This allowed us to create 300 unique, bold and colourful patterns to wrap the racers. When spun, these patterns generate an optical illusion effect. The theme was carried through packaging, a brochure and stickers for customising.