Expedia Travel Yourself Interesting
Expedia was operating in a highly commoditised and very competitive market. It identified a target audience of travel fanatics who believed travel made them more interesting people and who were prepared to spend more than average on purchasing online travel. The Travel Yourself Interesting campaign was the result of a brief to Ogilvy to build on this insight and create a cut through campaign, that eschewed the category cliches of "palm trees and price points". Running for several years, across Europe, the campaign included print, OOH, digital, social and TV. It also spanned brand advertising through to direct response work. WARC identified the campaign as the most effective UK campaign, it cleaned up at Cannes Lions and won multiple creative and effectiveness awards.
Project Tags
Companies
Ogilvy
- Advertising