An internationally experienced Marketing Director and CMO with a proven track record of success, at executive level, within blue-chip organisations including Microsoft, Sony, The BBC, LG, Monster and Expedia. Fellow of the Marketing Society, listed in Campaign's Power 100 and Marketing Week's Vision 100. A regular speaker and commentator on marketing industry issues including digital evolution, brands, creativity, international marketing and leadership.
- Royal Mail: I Saw This and Thought of YouIn the early/mid 1990s, Royal Mail wanted to reinvigorate social mail communication. It saw this as being part of a “balanced doormat” strategy, whereby if people received more mail from friends and family, they’d be more likely to experience anticipation at the post arriving, hence improving response rates for commercially valuable direct mail too. They were however aware that the traditional art of letter writing, and the associated etiquette, was in decline and seen as a hassle and a barri
- BBC Online for SchoolsIn the late 1990s many schools were still recording and storing educational TV content from the BBC on VHS and audio cassettes. The launch of BBC Schools Online gave schools access to all the BBC's content online, over the web for the first time. It also allowed the BBC to offer more interactive and engaging learning experiences. The service started as a pure web service, but then as broadband capability developed, programes on demand were added. This promotional video from 1999 was part of
- Expedia Travel Yourself InterestingExpedia was operating in a highly commoditised and very competitive market. It identified a target audience of travel fanatics who believed travel made them more interesting people and who were prepared to spend more than average on purchasing online travel. The Travel Yourself Interesting campaign was the result of a brief to Ogilvy to build on this insight and create a cut through campaign, that eschewed the category cliches of "palm trees and price points". Running for several years, acros
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Founder & CEOSusumi
London, United KingdomFull Time
Founder and CEO of international marketing consultancy building brand growth strategies for progressive organisations...then connecting them with the people & partners to deliver them.
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- Digital Expertise
- Marketing Strategy
- Digital Marketing
- Senior Executive
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