An internationally experienced Marketing Director and CMO with a proven track record of success, at executive level, within blue-chip organisations including Microsoft, Sony, The BBC, LG, Monster and Expedia. Fellow of the Marketing Society, listed in Campaign's Power 100 and Marketing Week's Vision 100. A regular speaker and commentator on marketing industry issues including digital evolution, brands, creativity, international marketing and leadership.
Chief Marketing Officer, Monster Worldwide. Globally Responsible for all consumer marketing, advertising, brand management, PR, communications, B2B marketing, product marketing, digital marketing, eCommerce and research and analytics.
Responsible for all marketing activities in Europe for Monster Worldwide.
Led the regional marketing team for Expedia brand in Europe, Middle East and Africa. Developed new global brand positioning and new communications platform including the highly successful Travel Yourself Interesting Campaign. Awards included multiple Cannes Lions for Creativity and Effectiveness, Effies Gold, Campaign Big and Clio Awards Gold.
Marketing Director and CMO for all LG Electronics businesses in United Kingdom and Ireland.
Global Head of Brand Management and Communication for Sony Ericsson prior to it becoming Sony Mobile. Created global brand identity, led international campaigns and worked closely with product design team. Launched Walkman, Cyber-shot and Xperia product lines.
Led internal Digital Marketing and CRM team for Microsoft UK Limited. The role covered B2C and B2B communications across brands including Microsoft Windows, Microsoft Office, Xbox and Windows Mobile.
Led marketing in EMEA for MSN International, launching new category specific businesses for MSN across Europe, Middle East and Africa. These included MSN Cars (Carpoint) and MSN Entertainment. Also worked on the launch of MSN 7 and MSN Messenger.
Head of Marketing for Emap Online. Launched digital properties for flagship Emap brands and led marketing for digital incubator unit, focused on travel, music and entertainment.
Marketing Manager for the launch of BBC Online and Interactive TV.
Started as graduate trainee in media team before moving into the consumer marketing team as marketing manager. Worked on team that created the award winning "I Saw This and Thought of You" campaign.
Cannes Effectiveness Lion for Expedia Travel Yourself Interesting
Effectiveness Award for Expedia Travel Yourself Interesting
Winner, eCommerce category: Expedia.
Awarded Fellowship of The Marketing Society
Gold, Silver and Bronze Clios for Expedia Luggage Tags campaign
Cannes Lions Gold, Silver and Bronze for Expedia Luggage Tags and Travel Yourself Interesting Campaigns.
Bronze Lions for "All you can" campaign for Expedia.