Ahead of the race, Alexander McQueen comes in first place for pushing the boundaries of fashion with his fierce and fragile fashion designs. He was said to be an artist of the romantic tradition. Passionate about fine art, McQueen started every collection with an idea or a concept for the runway presentation, reminiscent of avant-garde installations and performance art. After the concept, he would have a complex storyboard with various references from art, film, and music.
His collections explore themes in art, including the Romantic Gothic collection, portraying his love of Scottish history and London, combined with his interest in the Victorian Gothic, or his Romantic Exoticism collection which explores his interests in other cultures such as Japan and China, as depicted in his kimono designs and prints. He was a pioneer among designers, for he saw beyond clothing’s physical restraints.