HIGHLIGHTS: • Youngest Creative Director for Grey Worldwide at 26 in 1995. • Over 30 International Awards in Branding, Advertising, and Digital Marketing. • B2B & B2C Global Marketing Experience. • Organically grew a brand’s social media following to 1.9m. • Taught Digital Marketing Strategy for an MBA course at London University. • Speaker at many global events on emerging media including New York, London (Google HQ) & Dubai. • Selected multiple times for FCB’s “Creative Rumble” team working on pitches and major brands such as Coca Cola, Nissan, IKEA, New Zealand Milk & Gatorade. • An entrepreneurial-minded individual who founded a start-up in the collecting sector. • Advised on a number of global start-ups in different sectors at various stages of development. • Highly proficient in Creative Cloud tools. (Photoshop, Illustrator, InDesign) • Proposed and implemented a strategy within Dana that created over £1.5m in additional Revenue. • Guest writer for BitRebels.com a technology blog with 150,000 visitors a day. • Guest writer on ‘The Andy Jacobs Marketing Blog’ (Voted one of the top 100 Marketing Blogs in the world). • Developed social media strategies and trained teams in the Dubai & Abu Dhabi governments. • Created a proprietary tool (Area of Influence) for social media used by a leading digital marketing agency 2011. • Street Photographer who is exhibiting in 9 global exhibitions including Barcelona, Melbourne, Lisbon, Milan, and Birmingham. • Developed a marketing strategy that grew Bridgeman over £1m in sales each year for three years.Locked Pro Plan feature
Worldwide Chief Marketing Officer for the leading rights managed supplier of art, culture and historical images and footage. • New business development and acquisition • Brand and marketing strategy • Strategic Consulting, including business plan & sales strategy development. • Advising new businesses on formation of corporations and business structures. • Development, strategy and, management of 6 core brands • Leading new business initiatives • Client visits and presentations • Training for marketing and sales teams • Leading the internal creative development and execution of all marketing and advertising materials • Content management and calendar creation • Email marketing strategy • Social Media strategy and management • Event management • Keynote presentations at global conferences • Creative strategy and design for all creative marketing and advertising
Worldwide role managing Brand, Marketing, Advertising and Digital requirements. • Helped grow sales over £1m in the first year. • Hired, managed and trained the international team. • Created and implemented a global marketing plan. • Designed and rolled out a new brand architecture for the 5 Bridgeman brands. • Created new business initiatives through dealings with global suppliers and third parties. • Designed and managed the new e-commerce website. • Designed and implemented corporate presentations for all Bridgeman Brands. • Created a full strategy, design and roll out for the Bridgeman Blog. • Represented the Bridgeman Brand at two major conferences in London and Frankfurt. • Trained Sales and Marketing teams on various Social Media Channels.
Position: Regional Creative Director & Digital Strategy Director • Hired, Managed and Led an international team of 25 professionals • Created a Social Media Proprietary Tool called ‘Area of Influence’ now used across the region. • Handled all third parties suppliers from quotation to final delivery of project. • First to establish the Global VML and Landor partnership in the Middle East with a variety of Brand Projects with Creative, Account Management. • Supported Y&R in new business pitches across the Middle East Region with a 90% success rate. • Keynote speaker at many conferences across the Middle East on Emerging Media. • Delivered website builds for clients across most categories. • Supported Landor creating Brand Audits on various clients to develop brand strategies. • Assisted Landor on Brand Creation, Brand Strategy and Brand Communication. • Led the Brand, Communication, Digital & Creative strategies for many global brands including Mercedes Benz, Nissan, Nokia, IKEA, Turkey Tourism Board, Abu Dhabi Government, Dubai Government, Coca-Cola and, Gatorade. • Hired, Evaluated, Set targets/KPI’s, trained and managed the Creative Departments of the Middle East • Trained various client teams, including some governmental, in Social Media Community Management skills, Analytics and, Reporting.
• Headed the Middle East region creatively whilst developing the digital offering of the agency. • Restructured the creative departments across the region. • Introduced the digital offering to Y&R Middle East’s commercial offering leading to new business wins and substantial organic growth with existing clients. • Created and Presented all creative work across the region building excellent client relationships • Trained Creative & Account Management Teams in areas of Branding, Advertising and, Digital communication. • Supported the Planning department in developing strategies for clients in various sectors. • Advised the CEO on major business communication especially new business ventures. • Supported Regional General Managers with all areas of creative, digital and pitch presentations. • Upgraded the overall agency presentations from a strategic and creative perspective. • Assisted the General Manager of Abu Dhabi to deliver YOY growth. • Developed Award Winning Internal communication for Yahsat, ADFCA (Abu Dhabi Food and Agriculture Division) and Abu Dhabi Ports Authority. • Due to digital expertise and digital work around the region for Y&R was approached to head VML in the region by WPP, the holding company for both Y&R and VML. Travelled to Kansas City (VML Head Office) to be introduced to the VML digital offering.
Delivering through the line creative concepts to a wide range of clients. I was an integral part of the FCB global network working on many global accounts and Creative Rumbles (proprietary toll for creative development in FCB) in many countries. Within the Middle East, I was responsible for some of the regions largest and most prestigious clients: Dubai Holding, Dubai Group, IKEA, Volkswagen, Noor Islamic Bank, Arla Food, Dubai Shopping Festival, Kraft (Oreo & Toblerone), Swatch Group, SC Johnson to name but a few. Managed and established the digital business unit within the Middle East.
Became the youngest creative director in Grey worldwide history at 26. Led a creative team to win the highest advertising awards with campaigns for IKEA, Nokia and, Saab.