FT x Zenith Watches — A forgotten treasure

The online, social and print campaign is centred around the 50th anniversary of Zenith's iconic watch 'El Primero' (1969). In order to create something unique and unexpected for this luxury brand we partnered with Cosey, the celebrated Swiss comic book author, to create a scrollable digital comic strip that would tell the story of the destiny of the world’s first integrated and most accurate automatic chronograph The main deliverable for this project was a responsive bespoke one-page scroller website which included scroll-to-view animations and cinematic transitions from and based on the original print artworks from the artist. A social media and advertising campaign were also devised to promote this project from the launch and throughout.