As Brand Design Manager at Reuters, I use my various skills in brand design, digital design, web design and print design to support the business. I believe creating a visually consistent framework for a brand elevates the potential for creative outputs, whilst also encouraging employees to feel a part of something larger and meaningful.
With a professional history in branded content at both Reuters and Financial Times, I also understand the values of flexibility, responsivity, and the ability to ideate creatively at a pace.
I graduated from the London College of Communication in 2018 with a first class degree in Graphic and Media design. I have strong skills in Adobe XD, Figma, Ceros, Photoshop, InDesign, Illustrator, AfterEffects, Google Slides and Microsoft PowerPoint. I also have a basic understanding of HTML5 and CSS. Aside from design, I have interests in politics, economics, exercise and video games.
Projects credited in
- FT x Zenith Watches — A forgotten treasureThe online, social and print campaign is centred around the 50th anniversary of Zenith's iconic watch 'El Primero' (1969). In order to create something unique and unexpected for this luxury brand we partnered with Cosey, the celebrated Swiss comic book author, to create a scrollable digital comic strip that would tell the story of the destiny of the world’s first integrated and most accurate automatic chronograph The main deliverable for this project was a responsive bespoke one-page scroller
- FT X Zenith Watches — 'Perfect Timing'Project Type: Branded Content, Digital Display Ads & Social Media Role: Art Direction, UI & UX Design Web Development: Niv Suresh & Alexander Kozlowski Digital Design: Giulia Monterrosa Digital Producer: Kate Armstrong Year: 2022 Category: Lifestyle & Luxury Discover a world of pioneering chronograph innovation as Zenith shares its designs and expertise with a video, article, and audio testimonials. The objective of this branded content digital campaign was to tell the story of Zenith's inno
- FT X Mitsubishi Heavy Industries — Managing the energy transitionThe project is an authoritative and prescriptive guide providing readers a review of the state of where we are, regarding energy use, state of the climate, the global economy. There are six chapters grouped by topics such as leadership, transport, investors, manufacturing consumption, energy producers and citizens as stakeholders. The approach taken is an illustrative one. The consistent elements throughout the series are the green land (nature), the bright sky (future) and the overall colours
Work history
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Brand Design ManagerReuters
London, United KingdomFull Time
As Brand Design Manager at Reuters, the main focus of my role is to create and maintain visual brand consistency across the business. This comprises of responsibilities including:
- Creating and maintaining brand guidelines for Reuters, including any sub-brands acquired
- Creating branded assets across Reuters
- Creating templates for various departments for any assets required, such as presentations, social media posts, traffic drivers, printed material, and so on
- Maintaining consistency and implementing a visual methodology throughout our various social accounts
- Increasing engagement on the News Agency social accounts
- Liaising with any external contractors/agencies working on brand campaigns and/or brand assets
- Acting as a design consultant for various departments where necessary
- Creating new guidelines and tailoring existing ones for any new business propositions
- Brand design point of contact for our parent company, Thomson Reuters
- Improving brand awareness amongst colleagues
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Graphic DesignerReuters
- London, United KingdomFull Time
As a designer at Reuters Plus, I supported different areas of the business across four core disciplines:
- Pre-sale support: This involved collaborating with Content Strategists in order to deliver the best possible visual mocks of our products, enabling Sales to put their best foot forward when executing our pitches. These mocks typically involved web design, but could also span out in to video and print. Although creating a strong visual aesthetic was important, it was also crucial that I kept an understanding of client budgets and flexible UX design in mind whilst developing the static visuals. Largely working with Figma, I also utilised Photoshop and AfterEffects where necessary.
- Post-sale delivery: Utilising 3rd party software, I was able to produce visually engaging post-sale executions for our clients. This involved working more collaboratively with Project Managers and client feedback than was necessary at pre-sale stage, prioritising mobile-first design, and also applying my knowledge of SEO and accessibility functions. Working in an agile and flexible manner was crucial at this stage to ensure that our client's had the best possible experience when working with our team.
- Presentation support: I believe that a pre-sale design outcome is only as good as the presentation it is placed within, and therefore supported our Integrated Marketing team with the look and feel of their decks. As I could not work directly on every presentation produced, this support typically involved preparing high-quality PowerPoint presentation templates and being available to meet with members of the team to share visual tips and tricks. On high value pitches and evergreen presentations, I would take a more hands-on approach and work directly on the look and feel myself.
- Reuters brand assets: Occasionally, I would work on brand assets for the wider Reuters team, creating social posts, invites, logo iterations and covering other ad-hoc requests.
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Skills
- Designer
- Graphics
- Graphic Design
- Editorial Design
- Abobe Illustrator
- Indesign
- Brand Design
Education
BALondon College of Communication, UAL
- London, United Kingdom
At the London College of Communication I studied Graphic and Media design, where I focused on editorial design, particularly in regards to news and politics.