Thomas Smith

Thomas Smith

DesignerLondon, United Kingdom
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Thomas Smith

Thomas Smith

DesignerLondon, United Kingdom
About me
Hello! I am Tom, a Graphic Designer at the Financial Times. Graduating from the London College of Communication with a first class degree in 2018, I have had previous experience at How to Spend it magazine, Quadrille publishing and the i newspaper. My skill set covers Photoshop, InDesign and Illustrator, with proficient knowledge of AfterEffects, alongside a working knowledge of Google Web Designer. I started life out as an editorial designer, but grew in to branding exercises, website mockups, presentation design and generalised artworking/design tasks. I have a particular interest in news, politics and current events. Feel free to enquire for more info!
  • Financial Times - Ads/Advertorials
    Financial Times - Ads/AdvertorialsAt the FT I am also often responsible for designing advertorials for clients, which are then inserted in to How to Spend it Magazine.
  • Financial Times - Web designs
    Financial Times - Web designsPart of my role as Creative Artworker in the Commercial Design team at the Financial Times is to mock up our web based products for sales teams to use in their pitches. Some of these products can be quite templated, whereas other are more bespoke. Here are a selection of of my designs; some copy has been removed for privacy reasons.
  • Financial Times Marketing Services Booklet
    Financial Times Marketing Services BookletWorking with Niall Flynn and the Brand Design team at the FT, I was responsible for designing the Financial Times Marketing Services booklet (since replaced by FT Commercial) which detailed to B2B clients our marketing capabilities.
  • The Informant Magazine
    The Informant MagazineThe Final Major Project for my final year at LCC, The Informant is a political magazine illustrated, designed and written by myself. It is aimed to be a weekly free magazine, with the goal of educating a younger generation on all the technical aspects and debates surrounding the political sphere, presented in an engaging and bite-sized format.
  • How To Spend It Magazine
    How To Spend It MagazineAt How To Spend It magazine, I was largely responsible for managing the web content, contributing ideas to the Instagram page, and doing layouts for the magazine, some of which are featured here.
  • Memory Plays Posters
    Memory Plays PostersThis set of posters was designed for a university brief; asking us to create a visual system in order to represent a fictional production of Harold Pinter’s ‘Memory Plays’. We were also tasked to animate these posters as if they were to become part of a London Underground tube advertisement campaign.
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Projects credited in
  • FT x Zenith Watches — A forgotten treasure
    FT x Zenith Watches — A forgotten treasureThe online, social and print campaign is centred around the 50th anniversary of Zenith's iconic watch 'El Primero' (1969). In order to create something unique and unexpected for this luxury brand we partnered with Cosey, the celebrated Swiss comic book author, to create a scrollable digital comic strip that would tell the story of the destiny of the world’s first integrated and most accurate automatic chronograph The main deliverable for this project was a responsive bespoke one-page scroller
  • FT X Zenith Watches — 'Perfect Timing'
    FT X Zenith Watches — 'Perfect Timing'Project Type: Branded Content, Digital Display Ads & Social Media Role: Art Direction, UI & UX Design Web Development: Niv Suresh & Alexander Kozlowski Digital Design: Giulia Monterrosa Digital Producer: Kate Armstrong Year: 2022 Category: Lifestyle & Luxury Discover a world of pioneering chronograph innovation as Zenith shares its designs and expertise with a video, article, and audio testimonials. The objective of this branded content digital campaign was to tell the story of Zenith's inno
  • FT X Mitsubishi Heavy Industries — Managing the energy transition
    FT X Mitsubishi Heavy Industries — Managing the energy transitionThe project is an authoritative and prescriptive guide providing readers a review of the state of where we are, regarding energy use, state of the climate, the global economy. There are six chapters grouped by topics such as leadership, transport, investors, manufacturing consumption, energy producers and citizens as stakeholders. The approach taken is an illustrative one. The consistent elements throughout the series are the green land (nature), the bright sky (future) and the overall colours
Work history
    Financial Times logo
    Financial Times logo
    Creative ArtworkerFinancial Times
    London, United KingdomFull Time
    As a creative artworker at the Financial Times' Commercial Design branch, I am responsible for creating mockups of FT Paid Post products which are then pitched to potential clients; these can range from templated work to fully bespoke offerings. I am also responsible for creating pitch decks, traffic driver and user journey mockups, sales sheets and advertorials included in How to Spend it magazine, alongside more irregular work such as animated videos and 3rd party ads. During my time at the Financial Times, I have also covered another colleague’s maternity leave on the Brand Design team, for a period of five months. Within Brand Design, I worked on in-house campaign HTML traffic drivers, internal communications including assets across print and digital, artwork for events and various presentations. The FT also supports the charity Room to Read, and so I was responsible for laying out and designing their fundraising booklets. Furthermore, part of my role was to ensure that all work created sufficiently met the requirements set out by FT brand guidelines.
    Quadrille logo
    Quadrille logo
    Design AssistantQuadrille
     - London, United KingdomFull Time
    At Quadrille publishing, I was responsible for a variety of design tasks, many of which involved assisting the marketing and publicity departments. These tasks included; physically mocking up books, photographing books, designing menus, social media signage, social media assets, posters etc. I also made small movie clips to promote certain books using AfterEffects. Aside from those regular tasks, there was occasionally larger promotional tasks for me to get stuck in to, such as a bus advert and a window display at the flagship Waterstones store in Piccadilly Circus. For the design department, I laid out books and stationary designs, whilst also making corrections to pre-existing designs and adjusting them to certain specifications. Alongside these design tasks, I also assisted with reception cover and helped to run book launch events. For the design department, I lay out books and stationary designs, whilst also making corrections to pre-existing designs and adjusting them to certain specifications. Alongside these design tasks, I also assist with reception cover and help to run book launch events.
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  • Designer
  • Graphics
  • Graphic Design
  • Editorial Design
  • Abobe Illustrator
  • Indesign
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    BALondon College of Communication, UAL
     - London, United Kingdom
    At the London College of Communication I studied Graphic and Media design, where I focused on editorial design, particularly in regards to news and politics.