FT X Zenith Watches — 'Perfect Timing'

  • Gianfranco Fagotto
  • Kate Armstrong
  • Giulia Monterrosa
  • Niv Suresh
  • Thomas Smith

Project Type: Branded Content, Digital Display Ads & Social Media Role: Art Direction, UI & UX Design Web Development: Niv Suresh & Alexander Kozlowski Digital Design: Giulia Monterrosa Digital Producer: Kate Armstrong Year: 2022 Category: Lifestyle & Luxury Discover a world of pioneering chronograph innovation as Zenith shares its designs and expertise with a video, article, and audio testimonials. The objective of this branded content digital campaign was to tell the story of Zenith's innovative design, craft and heritage. 'Master of Chronographs' is part of the Financial Times' Partner Content series and was launched to coincide with 'Watches & Wonders' fair in Geneva. Targeted to C-Suites and business decision-makers world-wide. The main deliverables for this project were: a responsive bespoke one-page scroller website, digital display ads for ft.com and social media assets for the various platforms. The website includes two videos, a podcast series with three of Zenith's key testimonials, an article and an animation about their unique and luxurious chronographs. https://zenith.ft.com/

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