GLOBAL SPORTS MARKETING CAMPAIGN
IOC & YOUTH OLYMPIC GAMES - 'THE GAME CHANGERS'
Conceived, developed and delivered 'The Game Changers', a youth sports movement designed to engage Gen-Z in the Youth Olympic Games. A content-led campaign activated in digital, social and on-the-ground at the 2018 & 2020 Games in Buenos Aires & Lausanne.
Producing daily broadcast & social content in collaboration with the Olympic Channel and teams of the world's most in-demand Gen-Z influencers.