Projects credited in
- DIGITAL BRANDED PUBLISHING PLATFORMBRIDGESTONE & THE OLYMPIC CHANNEL (IOC) - ' OLYMPIC STATE OF MIND' Conceived, developed and delivered 'Olympic State of Mind', the IOC's first branded-content platform for top-tier global Olympic partner, Bridgestone. A mobile-first experience rooted in Bridgestone's 'performance' positioning - offering the audience the chance to learn the sports psychology techniques of the world's greatest Olympians - using short-form video, long-form editorial, infographics and mini-games. Search 'Olympic
- GLOBAL SPORTS MARKETING CAMPAIGNIOC & YOUTH OLYMPIC GAMES - 'THE GAME CHANGERS' Conceived, developed and delivered 'The Game Changers', a youth sports movement designed to engage Gen-Z in the Youth Olympic Games. A content-led campaign activated in digital, social and on-the-ground at the 2018 & 2020 Games in Buenos Aires & Lausanne. Producing daily broadcast & social content in collaboration with the Olympic Channel and teams of the world's most in-demand Gen-Z influencers.