DIGITAL BRANDED PUBLISHING PLATFORM
BRIDGESTONE & THE OLYMPIC CHANNEL (IOC) - ' OLYMPIC STATE OF MIND'
Conceived, developed and delivered 'Olympic State of Mind', the IOC's first branded-content platform for top-tier global Olympic partner, Bridgestone.
A mobile-first experience rooted in Bridgestone's 'performance' positioning - offering the audience the chance to learn the sports psychology techniques of the world's greatest Olympians - using short-form video, long-form editorial, infographics and mini-games.
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