Gucci and Frieze present The Second Summer Of Love

In the late 1980s, the UK saw a cultural revolution of the same magnitude as the ’60s counterculture movement. A combination of a radical new music, a groundswell of youth-driven art, and, crucially, the introduction of a consciousness-altering new drug, led to the upturning of contemporary culture. In 1988, 30 years ago this year, that scene exploded, and the UK saw what we now call the Second Summer Of Love. In 2018 Gucci partnered with Frieze to celebrate the 30th anniversary of this cultural watershed. Wu Tsang, Jeremy Deller, Arthur Jafa and Josh Blaaberg presented new films exploring acid house and the social and political histories behind a selection of the scenes that preceded and influenced it, from New York house to Detroit techno. Canto provided story consultancy and music supervision for several of the films, as well as editorial assets to support the launch.

See the collaboration at Frieze, and read more about one of the films we worked on in the Evening Standard.

Project Tags


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    • Arts and Culture
  • Gucci logo


    • Fashion and Textiles