Harem London SS21 campaign

Shot in various Turkish restaurants, shops and streets in Dalston, London, the campaign itself is a celebration of Turkish-London culture — essential to the brand's identity — and delivers a burst of colour and positivity in what has been a challenging year for all. Moving image (see below) has a decidedly raw and spontaneous feel, following protagonists around Dalston — accompanied by a voice over of the brand's director Dee Oztürk explaining the inspiration behind the collection. Lo-fi sub titles are added for viewing on mobile devices on the go.